Tupperware.com, the online arm offood storage, preparation, and serving product retailer TupperwareCorp., on Monday tapped Lot21 tobe its interactive ...
View articleWireless telecom firm Ericsson onMonday introduced targeted ad serving technology for use on mobile devices,which is slated for commercial release in ...
View articleAs e-commerce matures, more and more companies are deciding to build web sites to serve markets outside North America. What they are learning is that ...
View articleDo sales reps need training in traditional as well as new media? Opinions vary. Some give an unqualified "yes" while others don't want to bring the ba...
View articleE-mail marketing firm Exactis.com ishooking up with RadicalMail, sothat it can offer its clients streaming audio and video content, ande-commerce func...
View articleFusionOne, which makes technology tosynchronize data between devices, on Monday chose Black Rocket and SF Interactive to develop a $30million national...
View articleWhen you get really good at cross-selling and upselling to your online customers, you're beginning to develop a bit of a conflicted relationship. On o...
View articleOnline shoppers still want guaranteed security and easy-to-use sites, but keeping costs down, especially with free shipping, is among the most effecti...
View articleGerman small and medium-sized businesses are rating the business potential of the Internet higher than they did in 1999, according to a survey commiss...
View articleVivienne Bechtold, Proctor & Gamble director of i-Knowledge, on Mondaytakes the helm of FAST (Future ofAdvertising Stakeholders), an interactive a...
View articleDirect marketer Rapp CollinsWorldwide and HispanAmerica Response Marketing on Thursday formed ajoint venture to tap the U.S. Hispanic market, using bo...
View articleSome of the most effective entrepreneurs are very unreasonable. They use being unreasonable as a tool. These are the people who get stuff done. They b...
View articleEverAd, a start-up that aims tointegrate advertising into software, is releasing an MP3 technology thatallows advertisers to sponsor specific songs, w...
View articleFinancial information site Worldlyinvestor.com on Friday inked a deal with AltaVista Co. that puts its internationalfinancial content on the AltaVista...
View articleA recent ezine headline, "Nerve Creates Internal PR Firm," brought crashing home the impact of the dot-com revolution on the public relations business...
View articleCandidates for U.S. President have taken their campaigns to the Internet like never before. From online fundraising to schmoozing with the digerati (a...
View articleOne of the hardest tasks in marketing is measuring the specific impact a news story is making on the market. The public makes its feelings known about...
View articleUsed car retailer OneGoodCar.com onFriday picked DDB Seattle to handle its$12 to $15 million advertising account, which will involve regionalroll-outs...
View articleOne increasingly popular variety of dot-com incubator has another name:advertising agency. Read More...
View articleY&R 2.1, Young & Rubicam's new agency, onFriday boasted of landing four new accounts for dot-com companies -- Harrods.com, Mall.com, Global Digital Me...
View articleDid you know Joel wears two hats? He can talk from the merchant's perspective as well as the affiliate's because he's been there. Today he tells affil...
View articleCompensation for media services in an interactive agency is always a subject of debate, especially when you consider a typical client: a dot-com strug...
View articleHigh school alumni site ClassMates.com on Thursday signed Beyond Interactive as itsagency of record and kicked off a three-month, $3 million onlineadv...
View articleIn viral marketing, there's a fine line between spreading your brand name like wildfire and spreading it too thin. Even "viral marketing" itself sound...
View articleDevelopers of Internet-enabled advertising software defended themselvesThursday against accusations of creating "spyware" and violating the privacyof ...
View articleDot-com hopefuls vie for media, investor and potential partner attention wherever they go. On average, newdot-coms spend $25 million per year on marke...
View articleUnless you have an Internet-based set-top box on your television, youprobably didn't notice the enhanced advertisement for the Ford Focus on Wednesday...
View article