What's among your least-favorite activities in everyday life? Listening to a life insurance sales pitch ranks up there with going to the dentist or de...
View articleMarket research company Harris Interactive signed anagreement with Olympic Properties of the United States (OPUS) to become theexclusive supplier of m...
View articleAccording to a survey by personal finance Web site Quicken.com, companies are exploring more creative Web marketing tools, including new technologies ...
View article2 Guys Who Do Ads Inc. in New York said it has been named the first agency ofrecord for weather insurance operation RainDay.com and said billings aree...
View articleThe portals we know today will probably not exist 12 months from now, thanks to the appearance of true Internet-based one-to-one communication. Consum...
View articleHow are you getting people to come to your site? If you're like a lot of folks out there, you might be using some combination of prayers and word of m...
View articleActress Whoopi Goldberg takes center stage in a multi-faceted advertisingcampaign developed by Hanft Byrne Raboy & Partners to promotethe online gift ...
View articleMore than one-quarter of the adult residents in the UK have used the Internet in the past month, according to the CommerceNet/Nielsen Internet and E-C...
View articleLycos Inc. launched a network-wide rewardsprogram built in conjunction with Netcentives Inc., a provider ofInternet loyalty programs. Read More...
View articleMessageMedia Inc., a provider ofe-mail-based customer relationship management and direct marketing services,closed on a private placement of approxima...
View articleHere's something frightening, just in time for Halloween. Dana's found an important issue on which he agrees with Bob Barr. Chances are you do, too. T...
View articlePrecision marketing company Naviant signed a $56 million strategicalliance with eData.com, an Internet-based informationtechnology solutions company. ...
View articleBusiness users will account for 54 percent of all Internet users during 1999, according to eMarketer, but despite a growth in overall users, the perce...
View articleAdKnowledge said that 20 marketers andad agencies have recently join the company's list of customers, including PlanetRx.com and Agency.com, which sel...
View articleVisto Corp., a provider of personalinformation and communications services on the Web, launched a new corporatelogo and a multi-million dollar nationa...
View articleE-commerce operation ShopNow.com Inc. and 24/7 Media launched Click2Buycommerce-enabled banner ads. Read More...
View articleDoubleClick Inc. said that ThomsonFinancial Interactive has joined the DoubleClick Business Network as a Selectclient. Read More...
View articleDirectory company Switchboard Inc. has been selected by International Newspaper Network (I.N.N.)to provide directory and Internet services to augment ...
View articleWhen did the 60s end for you? The era was always about idealism, people looking outward rather than inward. Even conservatives were idealists in the 1...
View articleLast week we discussed the move toward more agency involvement in the business development process. As more dotcoms enter the scene with little or no ...
View articleThe online book industry is a case study in cornering a market online via first-mover advantage. How can this be? The barriers to entry are low. Books...
View articleInternet postage company E-Stamp Corp. launched a brand marketingcampaign designed to position the company as the Internet postage providerfor small o...
View articleThe race is on to understand the customer. We have the technology to tailor web content based on the interests of visitors. We are able to drop ads in...
View articleAvenue A Inc. said it has been chosen asonline media agency of record for online travel service Expedia.com. Read More...
View articleFollowing what it said was 180 percent third quarter growth, Prodigy Communications Corp. launched a newnational brand advertising campaign with TV sp...
View articleInternet advertising measurement and intelligent ad tracking firm AdRelevance Inc. launched a freemonthly program called AdRelevance Intelligence Repo...
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