New Online Ad Network Launches
Media

New Online Ad Network Launches

27y Beth Cox

New Online Ad Network Launches

Web3000.com, a provider of onlineadvertising products, services and technologies, launched the Web3000 AdNetwork. Read More...

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Internet Pumps $507 Billion into US Economy
Audience

Internet Pumps $507 Billion into US Economy

27y Martin Lindstrom

Internet Pumps $507 Billion into US Economy

It pays the bills and feeds the family, but how is the Internet economy doing? The latest installment of an ongoing study by the University of Texas s...

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Report Stresses Value of Repeat Business for Advertisers
Media

Report Stresses Value of Repeat Business for Advertisers

27y Beth Cox

Report Stresses Value of Repeat Business for Adver...

A new industry report from AdKnowledge says that that within 90days of showing an online ad, fully 48.6 percent of the sales or leadsgenerated by a ca...

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24/7 Media Debuts Next Generation Ad Serving System
Media

24/7 Media Debuts Next Generation Ad Serving System

27y Beth Cox

24/7 Media Debuts Next Generation Ad Serving Syste...

24/7 Media Inc. said it is implementing"24/7 Connect," its next generation online ad delivery and management system. Read More...

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L90 Launches Viral Marketing Platform
Media

L90 Launches Viral Marketing Platform

27y Beth Cox

L90 Launches Viral Marketing Platform

Beyond-the-banner online advertising solutions firm L90 launched L90Link, a new customeracquisition-based marketing platform aimed at capitalizing on ...

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AdForce and Flycast Join Forces
Media

AdForce and Flycast Join Forces

27y Beth Cox

AdForce and Flycast Join Forces

Online ad delivery company AdForce Inc. and ad network Flycast Communications established apartnership through which Web publishers can leverage AdFor...

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BlueStreak Launches RichMail Service
Media

BlueStreak Launches RichMail Service

27y Beth Cox

BlueStreak Launches RichMail Service

Internet advertising and e-commerce technology provider BlueStreak.com launched RichMail, anextension of its E*Banner and On-The-Fly offerings to the ...

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Petstore.com Launches $15 Million National Brand Campaign
Media

Petstore.com Launches $15 Million National Brand Campaign

27y Beth Cox

Petstore.com Launches $15 Million National Brand C...

Petstore.com launched its first nationaladvertising campaign and said it will follow up later this week with a newlydesigned Web site. Read More...

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Solbright Updates Dispatch to v3.0
Media

Solbright Updates Dispatch to v3.0

27y Beth Cox

Solbright Updates Dispatch to v3.0

Digital media solutions provider Solbright Inc. delivered Dispatch 3.0,with new capabilities to validate rich media ads before sending campaigns topub...

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Excite@Home Launches "TrueMatch" Advertising Program
Media

Excite@Home Launches "TrueMatch" Advertising Program

27y Beth Cox

Excite@Home Launches "TrueMatch" Advertising Progr...

Excite@Home launched the TrueMatch CharterAdvertising Program, an online initiative that enables advertisers to deliverrich media advertisements that ...

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Hachette Filipacchi Medias Takes Stake in Phase2Media
Media

Hachette Filipacchi Medias Takes Stake in Phase2Media

27y Beth Cox

Hachette Filipacchi Medias Takes Stake in Phase2Me...

Hachette Filipacchi Medias, aunit of Lagardere SCA, acquired an equity interest in online advertising andmarketing firm Phase2Media. Read More...

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Comet Systems Launches "Cometized Banners"
Media

Comet Systems Launches "Cometized Banners"

27y Beth Cox

Comet Systems Launches "Cometized Banners"

Comet Systems, developers of the CometCursor, unveiled the Cometized Banner, a new product for online advertisingthat automatically serves branded cur...

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What's In An Email?
Media

What's In An Email?

27y Jim Meskauskas

What's In An Email?

"What's in an email? That which we call an email by any other name would smell as sweet." Not exactly how the line goes, but direct email as a media v...

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Dell Signs with LinkShare for Asia Pacific Program
Media

Dell Signs with LinkShare for Asia Pacific Program

27y Beth Cox

Dell Signs with LinkShare for Asia Pacific Program

Affiliate marketing company LinkShare Corp. has been selected by Dell Computer to develop and manage anaffiliate marketing program for its Asia Pacifi...

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AdRelevance Tracking Online Ads for Consumer Goods
Media

AdRelevance Tracking Online Ads for Consumer Goods

27y Beth Cox

AdRelevance Tracking Online Ads for Consumer Goods

Media Metrix subsidiary AdRelevance Inc., which tracks where,when, how and how much Web marketers and their competition are advertisingonline, launche...

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Don't Cry For Me Argentina
Marketing

Don't Cry For Me Argentina

27y Gregory Gendron

Don't Cry For Me Argentina

The Latin American online population is growing at a faster pace than the Internet population at large. As barriers such as expensive connect charges ...

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Target Site Advertising
Media

Target Site Advertising

27y Dana Blankenhorn

Target Site Advertising

At breakfast with president Gene Kavner of Web3000, Dana learned they are building an ad network based on Internet shareware. The idea is to take the ...

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Engage, Unicast Plan Profile-based Superstitial Ads
Media

Engage, Unicast Plan Profile-based Superstitial Ads

27y Beth Cox

Engage, Unicast Plan Profile-based Superstitial Ad...

Profile-based marketing company Engage Technologies Inc. and interstitial adcompany Unicast are teaming up to create profiledriven "Superstitial" rich...

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Food For Thought
Marketing

Food For Thought

27y Cliff Allen

Food For Thought

Loyalty programs have attracted more and more attention since the advent of database marketing and the web. A good loyalty program is one that fits na...

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Real Media Lands 59 New Advertisers
Media

Real Media Lands 59 New Advertisers

27y Beth Cox

Real Media Lands 59 New Advertisers

Ad network and ad serving technology company Real Media said it landed 59 newadvertisers in September and October in categories including automotive,t...

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75 Percent of Shoppers Abandon Carts
Audience

75 Percent of Shoppers Abandon Carts

27y Michael Pastore

75 Percent of Shoppers Abandon Carts

What happens to all those online shopping carts that consumers abandon instead of making the purchase? Instead of clogging cyber-aisles, the customers...

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VentureDirect Worldwide Claims 500 Percent Online Growth
Media

VentureDirect Worldwide Claims 500 Percent Online Growth

27y Beth Cox

VentureDirect Worldwide Claims 500 Percent Online ...

Direct marketing and media firm VentureDirect Worldwide said itsonline divisions have grown by 500 percent in the first nine months of 1999 comparedto...

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Consumers Fear for Their Online Privacy
Audience

Consumers Fear for Their Online Privacy

27y Michael Pastore

Consumers Fear for Their Online Privacy

A report from Forrester Research confirms what most people already believed to be true: privacy fears are holding back Web shopping. But more experien...

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What Media Buyers Want From Salespeople
Media

What Media Buyers Want From Salespeople

27y Janet Ryan and Nancy Whiteman

What Media Buyers Want From Salespeople

For the past two weeks, Janet and Nancy have been covering the findings of some recent J.M.Ryan & Associates research on media buyers. Today, they fin...

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Speed Sells
Email

Speed Sells

27y Nick Usborne

Speed Sells

Baseball's declining in popularity because it doesn't happen fast enough. Hockey and wrestling, however, give you quick bursts of activity. And the sa...

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Gated Cul de Sacs
Media

Gated Cul de Sacs

27y Dana Blankenhorn

Gated Cul de Sacs

Each Sunday Dana tries to ride his bike in Atlanta. It's frustrating because of the way cities develop with cul de sacs, widened highways and choking ...

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E-Commerce Catching on With Web's Newbies
Audience

E-Commerce Catching on With Web's Newbies

27y Michael Pastore

E-Commerce Catching on With Web's Newbies

Internet users with less than six months experience on the Net are more confident about shopping online for the holidays this year, according to a sur...

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