Expanding its off-line marketing campaign, Styleclick.com Inc., operator of anetwork of style related e-commerce sites, began a radio advertising stra...
View articleCGN Marketing & Creative Serviceshas been named agency of record for BroadVision Inc., a supplier ofone-to-one e-business applications. Read More...
View article24/7 Europe, a subsidiary of 24/7 Media, said that its German subsidiary, 24/7 Deutschland has added offices in Duesseldorf and Frankfurt to bolster i...
View articleOpt-in email marketing company NetCreations Inc. signed an exclusivetwo-year agreement with ICQ Inc. to build opt-in e-mail address lists ofinterested...
View articleOnline party supply company Great Entertaining Inc. began a $10 millionintegratedmarketing campaign to drive consumers to its new Web site. Read More...
View articleThe so-called browser war over which software would be used to navigate the World Wide Web has been declared over by Zona Research, a market research ...
View articleSalon.com said that GAVELNET.com, a Web-based fine art andpremium collectibles auction house, has signed an advertising and exclusiveplacement deal on...
View articleOnline insurance quotes and sales company QuoteToday.com signed a deal to launchan advertising campaign on DoubleClick's network of premium brandsites...
View articleWhen media buyers are asked how great ad reps are different, they consistently say that the best reps bring them, "big ideas." When Internet ad reps a...
View articleGreenstone RobertsAdvertising and Invision.com Inc. formed a strategicmarketing partnership. Read More...
View articleDana's kids turned him on to "Animaniacs" cartoons. His favorite is a shopping mall episode where characters are pursued by a running gag, middle-aged...
View articleOxygen Media has launched a nationaladvertising campaign that includes spot broadcast television, billboards, busshelters, Internet banner ads and a S...
View articleOur lives are drowning in the excess voice of others. TV, radio, billboards, catalogues and, of course, that most excessive of all voice-generators th...
View articleAs more companies decide to market online, they are approaching agencies in greater numbers and with deeper pockets, wanting to build a web site. That...
View articleAmazing Media Inc., which operates areal-time, automatic transactional advertising system, said it has acquired ADSDAQ Corp., a 4,000 site advertising...
View articleThe Direct Marketing Association isrecommending that online companies notify visitors to their Web sitesof third-party ad servers that collect informa...
View articleIt’s no wonder that email marketing is such a hot topic these days: When properly planned and targeted, email is the most effective direct response to...
View articleWarp 10 Technologies Inc. launched a business-to-business destination, BrandEra.com, an online marketplace andcollaborative workspace for the creative...
View articleasher&partners signed WireBreak Entertainment and will createand implement a multi-media marketing and advertising campaign for the newlylaunched digi...
View article1stUp.com, a provider of free, ad-supportedInternet access solutions, and online ad network Adsmart said that that Adsmart has become1stUp.com's prefe...
View articlePermission based e-mail marketing company yesmail.com said that four new partnershave joined the YesMail Permission Email Network: IDG's TipWorld,Home...
View article24/7 Media Inc.is teaming up withsyndicated content provider iSyndicate to offer a new model ofsponsored syndicated content. Read More...
View articleThe Internet Advertising Bureau (IAB) said thatLot21 has been named "Agency of the Year."The award recognizes creativity in the use of online advertis...
View articleEvery time you turn around, someone else is spouting off ways to enhance the "stickiness" of your site: "Top Ten Ways to Make `Em Stick like Flies" or...
View articleSabela Media signed a deal with health andfitness network Netpulse Communications Inc. to serve,track and analyze advertising campaignsSabela's techno...
View articleIf you don't send out an email newsletter from your site, you should. A web site resides at 'your place' -- and is seen only if and when customers and...
View articleEvery so often, a ClickZ reader comes across Greg's bio and sends an e-mail inquiring about a specific line item: his involvement with the first web s...
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