Investing site SmartMoney.com launched a $15 millionintegrated campaign using a humorous approach to promoting the site'sinformation and financial man...
View articleBefore leaving @d:tech, Dana had breakfast with Sim Mann, whose card says "marketing and advertising executive" at Flower.com. Mann is one of those fa...
View articleA study of software developers by Evans Marketing showed that 44 percent of developers are now using Java some portion of the time. Read More...
View articleCost-per-click ad network ValueClick said it is now serving morethan one billion impressions a month. Read More...
View articleThe popularity of using the Internet to book travel has soared in the past year, and the upcoming holiday season will go a long way to help sustain th...
View articleThe Internet has become much more than search engines and bookstores like Yahoo! and Amazon.com. A range of new online dating sites have appeared in t...
View articleAdTraffickers.com launched as a newservice to online publishers, aimed at handling all of the back-office dutiesof advertising: posting creative, repo...
View articleNo organization is an island. Success may have once belonged only to those organizations that could make the most improvements and create the most val...
View articleDana wonders why, when he mentions Internet political issues here or in the ClickZ Forum, the reaction is the sound of one hand clapping. The most imp...
View articleAd network Flycast Communications Corp., soon to beacquired by CMGI Inc., reporteda loss attributable to common stockholders for the third quarter of ...
View articleConsumer savings site dash.com has awarded its estimated $10 millionto $15 million account toDiNoto Lee after a two-month review that included four ot...
View articleGeneration Y site provider iTurf Inc. signed with Phase2Media as an online advertisingpartner for the iTurf Network. Read More...
View articleChooseYourMail.com president and Spam Recycling Center(SRC) founder Ian Oxman delivered one million spams to Congressman GaryMiller, sponsor of the "C...
View article@d:tech New York once again invaded our soil. The show is a terrific one, and it tends to be a lot more focused on the advertising aspects of the web ...
View articleBuyer and seller connection site Respond.com launched a multi-million dollarnational advertising campaign, kicked off with radio spots featuring comed...
View articleMore than 10 million households will have some form of home networking installed by 2003, according to the Yankee Group, and more than 4 million will ...
View articleSurveys by both NPD Online Research and PC Data Online have come to similar, predictable conclusions: More people will do their holiday shopping onlin...
View articleAd network and serving company Real Media said it is working withcustomer relationship management firm Cyber Dialogue to implement anAudience Manageme...
View articleExcite@Home launched a print advertisingcampaign designed to articulate the company's online marketing and mediaservices to advertisers, agencies and ...
View articleMarketing communications management consulting firm Pile and Company launchedMarcomAvenue.com as abusiness-to-business destination for marketers, agen...
View articleGlobal banner exchange HyperBanner named Beyond Interactive as its interactiveadvertising agency. Read More...
View articleInternet Profiles Corp. (I/PRO), a subsidiaryof profile marketing company Engage, launched Velocity, a service that providescustomers with the ability...
View articleAudioBase Inc., a provider of audio-richmedia to online advertising and Web sites, said that e-mail marketing firms Digital Impact and Post Communicat...
View articleThere's a basic childishness in covering technology. Like a lesson from an 8-year-old. By the time the kid masters a toy, he's tired of it. This is wh...
View articleInternet media and datamarketing company Avenue A Inc. launched Precision E-mail, acomplete service for planning and executing opt-in e-mail marketing...
View articleDid you know that one of the biggest up-and-coming advertising opportunities may be right under your nose at this very moment... and you've never thou...
View articleThe third quarter Online Advertising Report from AdKnowledge found that marketers need to track repeat business to quantify their online ad returns. I...
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