SmartAge, theglobe.com Launch Free Ad Banner Service
Media

SmartAge, theglobe.com Launch Free Ad Banner Service

27y Beth Cox

SmartAge, theglobe.com Launch Free Ad Banner Servi...

San Francisco-based Web services company SmartAge signed a strategic partnershipdeal to help community operation theglobe.com launch a banner exchange...

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San Francisco PR, Web Firms Merge
Media

San Francisco PR, Web Firms Merge

27y Beth Cox

San Francisco PR, Web Firms Merge

Three of San Francisco's independent communications agencies are to meet theexpanding needs of clients for brand-focused, integrated communications an...

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Talbots Selects Circle.com As Interactive AOR
Media

Talbots Selects Circle.com As Interactive AOR

27y Beth Cox

Talbots Selects Circle.com As Interactive AOR

Women's clothing retailer The Talbots Inc. has selected circle.com, a subsidiary of Snyder Communications Inc., as its agencyof record and partner to ...

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HotSocket Adds US Interactive Founder to Board
Email

HotSocket Adds US Interactive Founder to Board

27y Team ClickZ

HotSocket Adds US Interactive Founder to Board

Direct response retailer HotSocket Inc. named US Interactivefounder and former CEO Larry Smith to its board of advisers. Read More...

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Virtuallender.com Signs Ad Pact With Homeseekers.com
Media

Virtuallender.com Signs Ad Pact With Homeseekers.com

27y Beth Cox

Virtuallender.com Signs Ad Pact With Homeseekers.c...

Virtuallender.com Inc., an onlinemortgage banker/direct lender, signed an advertising agreement withHomeSeekers.com Inc. and will be a featured Northe...

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Organic Selects AdKnowledge for Web Ad Management
Media

Organic Selects AdKnowledge for Web Ad Management

27y Beth Cox

Organic Selects AdKnowledge for Web Ad Management

AdKnowledge said that Organic Media,the interactive media division of online business builder Organic, selected the AdKnowledge System toexecute ad ca...

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Real Media, ntl Plan Broadband Ad Service for UK Digital TV
Media

Real Media, ntl Plan Broadband Ad Service for UK Digital TV

27y Beth Cox

Real Media, ntl Plan Broadband Ad Service for UK D...

Real Media will partner with ntl, a U.S. company that operates Britishnetworks across fiber optic, broadband coax and copper, broadcast, satelliteand ...

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E-Commerce Booms in Latin America
Audience

E-Commerce Booms in Latin America

27y Michael Pastore

E-Commerce Booms in Latin America

Spending on Web commerce in Latin America reached nearly $167 million in 1998, a 361 percent increase over 1997 levels, according to the 1999 Latin Am...

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Adwise Launches New Platform for Ad Targeting
Media

Adwise Launches New Platform for Ad Targeting

27y Beth Cox

Adwise Launches New Platform for Ad Targeting

Adwise Ltd., an Internet technology companywith operations in Israel and the United States, delivered its activity-basedAdwise Advanced Targeting Mach...

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iAtlas Forms Partnership with Adsmart
Media

iAtlas Forms Partnership with Adsmart

27y Beth Cox

iAtlas Forms Partnership with Adsmart

iAtlas Corp., which develops and marketsInternet filtering technology, signed a partner deal with ad network Adsmart. Read More...

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net.Genesis Secures $22 Million In Financing
Media

net.Genesis Secures $22 Million In Financing

27y Beth Cox

net.Genesis Secures $22 Million In Financing

net.Genesis Corp., a provider of e-businessintelligencesolutions, announced a mezzanine round of financing of $22 million, led byBankAmerica Ventures....

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24/7 Exec Sees Profitability by 2001
Media

24/7 Exec Sees Profitability by 2001

27y Beth Cox

24/7 Exec Sees Profitability by 2001

C. Andrew Johns, chief financial officer of 24/7 Media Inc., told financial newsnetwork CNBC he expects the company to become profitable in late 2001 ...

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Conducent in Deal with Lycos to Offer Free Ad-Backed Software
Media

Conducent in Deal with Lycos to Offer Free Ad-Backed Software

27y Beth Cox

Conducent in Deal with Lycos to Offer Free Ad-Back...

Conducent Inc. signed a deal with Lycos to offer free, advertising-supported PCsoftware applications enabled with Conducent's technology on Lycos.com....

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What's The Buzz?
Marketing

What's The Buzz?

27y John Day

What's The Buzz?

I-Advertising lacked its usual je ne sais quoi this week. Affiliates and how to handle them grasped the attention of several members a week ago but th...

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Email ROI = Relevance + Opt-in + Incentive
Marketing

Email ROI = Relevance + Opt-in + Incentive

27y Deborah Kania

Email ROI = Relevance + Opt-in + Incentive

Email marketing is hot! Everyone's jumping on the bandwagon. But before that wagon goes careening off the path, let Deborah give you a little directio...

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Privacy Groups Troubled By DoubleClick-Abacus Deal
Media

Privacy Groups Troubled By DoubleClick-Abacus Deal

27y Beth Cox

Privacy Groups Troubled By DoubleClick-Abacus Deal

Several online privacy groups, including Junkbusters Corp. and the Electronic Privacy Information Center, areraising red flags about the acquisition o...

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Offline Versus Online Brands - The Winners and Losers
Marketing

Offline Versus Online Brands - The Winners and Losers

27y Martin Lindstrom

Offline Versus Online Brands - The Winners and Los...

It took more than 50 years for Coca-Cola to become a worldwide market leader, but only five years for online search engine Yahoo! to gain market domin...

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Energizer Bunny Cursor Ads Hit the Web
Media

Energizer Bunny Cursor Ads Hit the Web

27y Beth Cox

Energizer Bunny Cursor Ads Hit the Web

Cursor technology company Comet Systems said it teamed withi33 communications and Alta Vista to launch a banneradvertising campaign from Energizer. Re...

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O. Media Signs Advertisers for Re-Launch of ShesGotItTogether.com
Media

O. Media Signs Advertisers for Re-Launch of ShesGotItTogether.com

27y Beth Cox

O. Media Signs Advertisers for Re-Launch of ShesGo...

O. Media Inc., which develops and operates Web sitesbased on lifestyles, signed a variety of advertisers for its soon to bereformatted flagship site, ...

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Be Free Enters Europe, Builds Channel for Bertelsmann
Media

Be Free Enters Europe, Builds Channel for Bertelsmann

27y Beth Cox

Be Free Enters Europe, Builds Channel for Bertelsm...

Be Free Inc., a provider of affiliatemarketing sales channel technology and services, said it signed Bertelsmann Online (BOL) and will build aEuropean...

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U S WEST Dex Extends Pact With Adauction.com
Media

U S WEST Dex Extends Pact With Adauction.com

27y Beth Cox

U S WEST Dex Extends Pact With Adauction.com

U S WEST Dex, operator of Yellow Pages site uswestdex.com, renewed its agreement with online mediamarketplace Adauction.com. Read More...

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The Internet Ad Year in Review
Ad Industry Metrics

The Internet Ad Year in Review

27y Michael Pastore

The Internet Ad Year in Review

The increase in Internet advertising revenue in 1998 shows a continued confidence in the medium, according to the Internet Advertising Revenue Report ...

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SRDS Puts Ad Data for 9,400 Radio Stations Online
Media

SRDS Puts Ad Data for 9,400 Radio Stations Online

27y Beth Cox

SRDS Puts Ad Data for 9,400 Radio Stations Online

SRDS said the online version of its Radio Advertising Source(RAS) has launched with ad data listings for more than 9,400 commercial stations. Read Mor...

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Lycos, togglethis Launch Ad-Backed Game
Media

Lycos, togglethis Launch Ad-Backed Game

27y Beth Cox

Lycos, togglethis Launch Ad-Backed Game

togglethis and Lycos launched a new toggled e-mail-basedseries called "Superheroes and Sidekicks," an ad-backed, interactive gameshow. Read More...

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Startup AdOutlet.com Sets Up Advisory Board
Media

Startup AdOutlet.com Sets Up Advisory Board

27y Beth Cox

Startup AdOutlet.com Sets Up Advisory Board

AdOutlet.com, an online marketplace forexcess advertising space, has appointed an Advisory Board to guide itsoverall growth strategy. Read More...

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And Now For Some Bad Grammar
Marketing

And Now For Some Bad Grammar

27y Nick Usborne

And Now For Some Bad Grammar

Nick tells you how to make it easier for people to get through your email copy without losing interest. By breaking lots of perfectly good rules of gr...

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Jotter Users Can Choose Their Ads From the Flycast Network
Media

Jotter Users Can Choose Their Ads From the Flycast Network

27y Beth Cox

Jotter Users Can Choose Their Ads From the Flycast...

Jotter Technologies, a provider of useragent technology, signed a deal with ad network Flycast so that users of the free Jotterservice can specify the...

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