Service with a Human Face
Marketing

Service with a Human Face

27y Bob Jacobson

Service with a Human Face

Even a disgruntled customer can be your company's best prospect, if you understand customer psychology and take a personal interest in his or her well...

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12 European Publishers Deploy InfoTRACKER
Media

12 European Publishers Deploy InfoTRACKER

27y Beth Cox

12 European Publishers Deploy InfoTRACKER

InfoXpress.com Inc. signed a dozenpublishers in England, Belgium and Germany for its InfoTrackerWeb-to-database technology services. Read More...

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DoubleClick Adds Five New Brands to Select Network
Media

DoubleClick Adds Five New Brands to Select Network

27y Team ClickZ

DoubleClick Adds Five New Brands to Select Network

DoubleClick Inc. added five more Websites and re-signed travel reservation site for the DoubleClick SelectNetwork of premium sites. Read More...

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Young & Rubicam to Take 13 Percent Stake in Clarant
Media

Young & Rubicam to Take 13 Percent Stake in Clarant

27y Beth Cox

Young & Rubicam to Take 13 Percent Stake in Claran...

A new Internet advertising and electronic commerce company called Clarant Worldwide Corp. is planning an IPOand New York City-based Young & Rubicam In...

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Killer Online Media Strategy
Media

Killer Online Media Strategy

27y Tom Hespos

Killer Online Media Strategy

Last week, Tom talked about the elements of a good media strategy, at least from the traditional advertising agency's point of view. This week he tell...

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The Next Wave: Hybrid Portals
Marketing

The Next Wave: Hybrid Portals

27y Joy Busse

The Next Wave: Hybrid Portals

A heads up on the latest business web site design - the Enterprise Information Portal. A hybrid with both business and consumer information, it's the ...

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Internet Economy Looking Good
Audience

Internet Economy Looking Good

27y Michael Pastore

Internet Economy Looking Good

A study conducted by the University of Texas and released by Cisco Systems found that the Internet economy generated more than $300 billion in the US ...

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Media Passage Now Fully Internet-Enabled
Media

Media Passage Now Fully Internet-Enabled

27y Beth Cox

Media Passage Now Fully Internet-Enabled

Seattle-based Media Passage, a provider of integrated print media processtechnology and services, completed a shift to Web-based distribution forprint...

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Adauction.com Raises $15 Million in Venture Capital
Media

Adauction.com Raises $15 Million in Venture Capital

27y Beth Cox

Adauction.com Raises $15 Million in Venture Capita...

San Francisco-based Adauction.com raised $15 million in around of funding from investors led by Lehman Brothers Venture Partners,Amerindo Investment A...

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Be Free Launches Affiliate Recruiters.com
Media

Be Free Launches Affiliate Recruiters.com

27y Beth Cox

Be Free Launches Affiliate Recruiters.com

Be Free Inc., a provider of online affiliatesales channel technology and services, launched www.AffiliateRecruiters.com asa destination site for indiv...

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Web Buyers Don't Complete Purchases
Audience

Web Buyers Don't Complete Purchases

27y Michael Pastore

Web Buyers Don't Complete Purchases

The majority of online users may put merchandise in their virtual shopping carts, but they never make it to the final check-out point, according to a ...

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AllAdvantage.com Schedules Release of Ad-Backed Viewbar
Media

AllAdvantage.com Schedules Release of Ad-Backed Viewbar

27y Beth Cox

AllAdvantage.com Schedules Release of Ad-Backed Vi...

AllAdvantage.com said that the firstgroup of its members has received its ad-backed Viewbar app on a test basiswith full-scale rollout scheduled to st...

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Snail Mail Preferred by E-Mail Users
Audience

Snail Mail Preferred by E-Mail Users

27y Michael Pastore

Snail Mail Preferred by E-Mail Users

More than 90 percent of the US households with e-mail said they prefer regular, postal mail to e-mail when receiving bills, bank statements, or other ...

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Giftpoint.com Goes With Be Free Affiliate Program
Media

Giftpoint.com Goes With Be Free Affiliate Program

27y Beth Cox

Giftpoint.com Goes With Be Free Affiliate Program

Gift certificate store Giftpoint.com rolled out an affiliateprogram and signed with affiliate marketing technology company Be Free Inc. to implement t...

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Comet Systems, Yahoo! Launch Father's Day Promotion
Media

Comet Systems, Yahoo! Launch Father's Day Promotion

27y Beth Cox

Comet Systems, Yahoo! Launch Father's Day Promotio...

Comet Systems and Yahoo! launched a Father's Day promotionfeaturing the Comet Cursor, which allows a Web site to replace the standard arrow cursor wit...

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Pets.com Names TBWA/Chiat/Day San Francisco as AOR
Media

Pets.com Names TBWA/Chiat/Day San Francisco as AOR

27y Beth Cox

Pets.com Names TBWA/Chiat/Day San Francisco as AOR

Online pet supply retailer Pets.com said it named TBWA/Chiat/Day San Francisco as its agency of record "for a multi-million dollar advertising andbran...

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Redesigning Your Web Site
Marketing

Redesigning Your Web Site

27y Sean Carton

Redesigning Your Web Site

These days, if you're in the web design biz, chances are you're spending most of your time giving facelifts to old sites rather than creating new site...

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E-Mail Ad Firm Yesmailcom Files for IPO
Media

E-Mail Ad Firm Yesmailcom Files for IPO

27y Beth Cox

E-Mail Ad Firm Yesmailcom Files for IPO

Yesmail.com Inc., an Internet marketingfirm that delivers opt-in e-mail ads, filed for an initial public offeringthat could raise as much as $46 milli...

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Adsmart Signs Brand-Name Sites
Media

Adsmart Signs Brand-Name Sites

27y Beth Cox

Adsmart Signs Brand-Name Sites

Ad network Adsmart said that several brand name siteshave signed on, bringing the total number of sites to more than 250 andmonthly impressions under ...

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E-Commerce Revenues to Hit $95 Billion
Audience

E-Commerce Revenues to Hit $95 Billion

27y Michael Pastore

E-Commerce Revenues to Hit $95 Billion

A new industry report projects that global e-commerce revenues will reach $95 billion in 1999, and will exceed $1.3 trillion by 2003. Read More...

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FortuneCity Selects DART for Ad Serving
Media

FortuneCity Selects DART for Ad Serving

27y Beth Cox

FortuneCity Selects DART for Ad Serving

New York City-based DoubleClick Inc. said FortuneCity.comInc., an international network of native language Web-based communities,selected its DART tec...

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Premiere Technologies Launches Campaign
Media

Premiere Technologies Launches Campaign

27y Beth Cox

Premiere Technologies Launches Campaign

Premiere Technologies launched amulti-million dollar national marketing campaign supporting the launch of itsOrchestrate E-Mail by Phone, which allows...

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Carat North America Pact Includes Nielsen//NetRatings Services
Media

Carat North America Pact Includes Nielsen//NetRatings Services

27y Beth Cox

Carat North America Pact Includes Nielsen//NetRati...

New York City-based Nielsen Media Research signed a new,seven-year contract with Carat North Americathat includes a separate deal for the Nielsen//Net...

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Capital One Signs Credit Card Provider Deal with DoubleClick
Media

Capital One Signs Credit Card Provider Deal with DoubleClick

27y Beth Cox

Capital One Signs Credit Card Provider Deal with D...

Falls Church, VA-based Capital One Financial Corp. signed adeal with DoubleClick in New York City to becomethe preferred credit card partner on Double...

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Cars.com Signs Pact with GO Network Automotive Center
Media

Cars.com Signs Pact with GO Network Automotive Center

27y Beth Cox

Cars.com Signs Pact with GO Network Automotive Cen...

Chicago-based automotive Web site Cars.com signed a deal with Infoseek, home of the GO Network, to become the exclusive provider forused vehicle listi...

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Online Potholes: The Need for Standards
Media

Online Potholes: The Need for Standards

27y Todd Copilevitz

Online Potholes: The Need for Standards

Pardon Todd while he whines a bit, but he's getting really tired of the TV commercial touting the power that the Internet has now. You know, the one w...

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MS Explorer Passes Navigator
Marketing

MS Explorer Passes Navigator

27y Michael Pastore

MS Explorer Passes Navigator

Microsoft's Internet Explorer browser software has bypassed Netscape's Communicator and Navigator products, according to the latest Technology User Pr...

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