The Toronto-based Datacom Ad Networklaunched a new geographic targeting solution called GeoScope thatallows advertisers to place banner ads to viewers...
View articleThe top 10 affiliate programs of May 1999, as ranked by internet.com's Refer-it. These rankings are calculated based on the absolute number of clickth...
View articleDoubleClick Inc. said news operation Bloomberg signed an ad rep agreementcovering Spain, Japan and Australia. Read More...
View articleLet's get one thing straight here, folks Just because someone knows HTML does not mean he or she knows how to leverage the Internet to your business a...
View articleConsumer subscriptions accounted for 76 percent of all revenues generated from online paid content in 1998, according to a report by Datamonitor, but ...
View articleStart-up San Jose, CA-based pay-per-click network Click Agents said it served itsone-billionth ad on June 2. Read More...
View articleBroadcast.com said it will sponsor theDetroit-based team of the Collegiate Professional Basketball League(CPBL), the new men's professional basketball...
View articleEmeryville, CA-based Petstore.com, an online retailer of petsupplies, signed an ad agreement with Yahoo! Inc. that will put banner and buttonadvertise...
View articleFemales have narrowed the "Internet Gender Gap" from 21 percent to only 8 percent in less than two years, according to a recent report, and the demogr...
View articleSan Francisco-based ad network Flycast Communications Corp. introducedFlycast AdLab, a program for online advertisers that the company said"provides e...
View articleAnn Arbor, MI-based interactive agency Beyond Interactive signed an agreement tohelp promote the ThirdAge.com Car Sweepstakes. Read More...
View articleLos Angeles-based Jones Naughton Entertainment Inc. said it willmarket its Internet kiosks as "GoOnLine" to build brand awareness and signeda distribu...
View articleThe concept of "double-duty" advertising has been around for some time -- ads that support and enhance the brand AND include a tangible call to action...
View articleSan Francisco-based Ken Margolis Associates' Premium Network said it has launcheda promotionsdepartment that includes legal and travel agency services...
View articleSan Francisco-based Organic said its New York office now offerspublic relations and marketing services through its new OrganicCommunications division....
View articleAcross all industry sectors, 37.1 percent of organizations already have e-business operations in place, and more are on the way, according to Computer...
View articleInfomediaries, trusted third parties that aggregate consumer data and then use its collective allure to negotiate with vendors, are seen by many as th...
View articleSwedish Internet users appear to have similar habits as their US counterparts when it comes to content, community, communications, and commerce, accor...
View articlePotlatch, WA-based start-up Captivate Inc. introduced a newrich-media tool called Interactive Marketing Applications (IMAs) for theInternet advertisin...
View articleThe stock of Cupertino, CA-based ad server company AdForce Inc. took a beating after thecompany lost its fourth-largest customer, GeoCities, following...
View articleWant a terrific media plan? Then forget the BS and think strategy. It's a guarantee for clear goals, objectives, proper budget and ultimately, killer ...
View articleSan Francisco-based ZDNet launched "ZDNet Smart Serving," a newWeb advertising program that enables advertisers to target their campaigns toZDNet visi...
View articleA study by Cahners In-Stat Group found that 66 million US consumers are demanding Internet access, indicating major growth is ahead for small "Mom and...
View articleDoubleClick Inc. has signed aninternational ad sales partnership with financial news site CBS Marketwatch. Read More...
View articleSean's feeling awfully surly towards e-marketers lately. Maybe it's because the quantity of Spam he receives has increased exponentially. Maybe it's t...
View articleSan Francisco-based Pets.com, an online provider of petproducts, information and services, began an online campaign with XOOM.com, a direct e-commerce...
View articleSan Mateo, CA-based Women.com Networks launched a new televisionadvertising campaign with the tagline "Women-not-Cliches." Read More...
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