Allendale, NJ-based eCadapult, a division of Cadapult Graphic Systems Inc., said that THINK New Ideas has been selected as thestrategic development an...
View articleWhen you're forecasting revenue expectations, it's not enough to know the size of the market. Or even to estimate market share. Janet tells you how pr...
View articleWhen the web mall craze fizzled about three years ago, the malls were closed, and the resulting wisdom was that Internet malls don't work. Very faulty...
View articleGoTo.com Inc., a Web search service thatauctions off search placement results to advertisers, said it hopes to raise$64 million for marketing and othe...
View articleMoving to extend itsonline ad-auction concept to the off-line world, San Francisco-based Adauction.com has scheduled its first everauction of print me...
View articleInternet magazine Salon.com plans to launch a nationalprint and radio advertising campaign based on the slogan "Makes You Think,"beginning the last we...
View articleNick thinks it's better to put up too many signs on your web site than too few. After the first few visits to your site, visitors won't bother to read...
View articleThe Columbia, SC-based Unique Media Network announced signed a representation agreement with ABC Giant, a provider of free, originalfonts, graphics, a...
View articleA survey of more than 500 members of the Direct Marketing Association (DMA) found that 95 percent of the respondents use the Internet for sales and ma...
View articleSan Jose, CA-based RemarQ Communities Inc., an ad-backedprovider of Internet discussion services, said it has received a $20 millionventure capital in...
View articleSan Mateo, CA-based NetGravity expanded its AdCenteroutsourced service for managing targeted Internet advertising campaigns toEurope, the Middle East,...
View articleAccording to research by Cognitiative Inc., one-third of consumers dislike sales-oriented e-mail so much they avoid the vendors that send it. Read Mor...
View articleAmerican businesses spent an estimated $1.5 billion on Internet advertisingin 1998, an increase of 231% from the previous year, according to a newrepo...
View articleIt's not what they had in mind when the idea for e-commerce was developed, but a recent survey found that some online shoppers would buy more products...
View articleMerrimack, NH-based PC Connection Inc., a direct marketerof computers and accessories, signed a marketing deal with the Boston Red Sox. Read More...
View articleNick has the best defense against the advice of experts who don't have the faintest idea what they're talking about. Forget their resumes and qualific...
View articleCompaq Computer's search site AltaVista will soon begin to auction off positioning at the top of search results for certain queries, according to apub...
View articleNew York City-based Web measurement firm Media Metrix Inc. announced anagreement in principle to launch Media Metrix Europe, in partnership withEurope...
View articleSkokie, IL-based online grocer Peapod Inc. said a recent interactivemarketing study it conducted on behalf of certain of its consumer packagedgoods cl...
View articleSan Francisco-based search and directory operation WorldPages said it has executed a letterof intent to be acquired by St. Louis-based Advanced Commun...
View articleM Street Corp., a source for radio information and publisher of the M StreetJournal, the M Street Daily and the M Street Radio Directory, purchased Me...
View articleNew York City-based NetCreations Inc., an opt-in e-mailmarketing company, added NetZero and five other high-traffic Web sites to itsInternet advertisi...
View articleEven in cyberspace, location is everything. According to survey resultsreleased by USATODAY.com, six out of 10 readersresponded favorably to the actua...
View articleNetJumper Inc. is touting a new Internetadvertising client SDK(software developers kit) that lets shareware developers generate ad revenuefromevery us...
View articleIts the art of the search and thrill of the find. Chris Maher offers his own home brew for finding what you need on the web. Read More...
View articleLos Angeles-based Modacad Inc., a provider of 3-D technologyfor online commerce, named eyescream interactive as its onlineadvertising agency of record...
View articleSan Francisco-based NextCard, an Internet Visa card provider,said itwill offer customized, money-saving digital coupons from online promotionfirm e-ce...
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