Stamford, CT-based Priceline.com, the name-your-own-pricee-commerce operation, signed a five-year, performance-based marketingagreement with Visa card...
View articleIn a brave new web world, the marketing organization faces the challenge of re-examining marketing objectives, priorities, strategies and tactics. Mar...
View articleThe increase in Internet use by small businesses is creating a slew of new opportunities for ISPs, according to a report by International Data Corpora...
View articleTom just dumped his analog Rolodex and put his contacts in his PalmPilot. And he found tons of sales reps for tons of niche environments. This is good...
View articleNew York City-based ad network 24/7 Media will take nearly a 20 percentequity Stake in Seattle-based TechWave Inc. and is entering an exclusiveco-mark...
View articleRevenue in the worldwide Internet commerce application market, which soared 154 percent to $444 million in 1998, will jump another 280 percent to $1.7...
View articleGround-breaking brands are using top content sites to connect with consumers on a deeper level. These advertisers want consumers to be more involved t...
View articlePort Washington, NY-based Global DirectMail Corp., adirect marketer of computer products, launched a television campaign for www.EZbid.com, Global's I...
View articleThe development and adoption of Internet appliances will explode during the next 12 months, according to the report "Internet Appliances and Universal...
View articleSean's gazing into his crystal ball this week. What's he see? All kinds of interesting connectivity.... Read More...
View articleNew York City-based interactive firm 12 Point Rule formed a strategic alliancewith 52mm, a multidisciplinary design studio in NewYork specializing in ...
View articleA variety of approaches may be needed to make Internet users feel secure about the privacy of their personal information on the Net. Read More...
View articleNew York City-based ad network Real Media Inc. has been appointedexclusive representative for consumer advertising for Physicians' Online (POL), descr...
View articleDodgeville, WI-based clothing retailer Land's End Inc. launched a TV adcampaign designed to increase traffic at its Web shopping site. Read More...
View articleSan Francisco-based 911gifts.com signed an advertisingagreement with Go2Net, establishing its online gift storeas the exclusive gift provider in the M...
View articleOmaha, NB-based infoUSA Inc. signed DoubleClick Inc. in New York as its adserver partner to sell advertising on its Web site. Read More...
View articleNew York City-based affiliate marketing company LinkShare Corp. named cable veteranJerome (Jerry) H. Kern as the company's chief executive officer, ef...
View articleDallas-based jobs.com , formerly Resumail Network, has hiredRizzuti Beckman & Lyman as its advertisingagency of record to launch a $10 to 15 million a...
View articleThe Tip Of The Personalization Iceberg Deborah Kania Forget Spam. Deborah gives you the cornerstones of an effective direct email marketing effort. Re...
View articleReston, VA-based CyberCash Inc. kicked off a new $2.5million TV and print ad campaign produced by Atlanta-based Donino, White &Partners (DWP) for ...
View articlePasadena, CA-based Free-PC Inc. said that initial advertiserswill include Citibank, eBay, Amazon.com, New Line Cinema, ISN/FirstAuction,eToys, Cyberia...
View articleAndover, MA-based ClickZ Network, a resource for onlinemarketers, launched the ClickZ Challenge Web advertising competition designedto help The Doug F...
View articleRiviera Beach, FL-based Internet auction house eCom eCom.com Inc.signed with Webnet-Marketing Inc., anindependent media placement agency. Read More...
View articleThe New York Times Electronic Media Co launched its first trade advertisingcampaign for the Times's Web site, detailing how thesite's advertising mode...
View articleSteve Roth can't understand why site publishers don't flat out give their impressions away. Crazy...? Like a fox. Read More...
View articleMore shots were fired in the ongoing war between cost-per- click versus cost-per-thousand last week. The issue has been slumbering for a while, at lea...
View articleE-commerce in Latin America will generate $8 billion in 2003, up from $170 million in 1998, according to IDC, and the majority of the sales will come ...
View article