So, here you are, at Jupiter's Consumer Online Forum, or Thunder Lizard's Web Marketing, the Variety Summit, or any of hundreds of industry conference...
View articleAnyone can set up, fine tune, customize and deploy the most sophisticated email marketing campaign, even the best junior executive marketing specialis...
View articleBomis.Com delivered a new Webbrowser--called the Bomis Browser--that eliminates pop-up advertisements. Read More...
View articleRoberto Manzano, the principal and creative marketing director of ManzanoGroupin Miami, said the boutique agency plans to launch i-Latina, an interact...
View articleHere are the Top 10 Web properties for the month of February 1999 ranked by unique audience according to Net Ratings Inc. A property is defined as a c...
View articleFlorida Communications Inc. signed a letter of intent toacquire privately held Summit Advertising Group Inc., a full-serviceadvertising agency in a de...
View articleUSWeb/CKS E-Services, a division of Santa Clara, CA-based interactive agencyUSWeb/CKS, said its family of e-commerceservices will include solutions fo...
View articleNew York City-based DoubleClick Inc. formally launched DoubleClick Benelux, based inAmsterdam and providing advertising solutions for Web publishers, ...
View articleLouisville, CO-based PrivaSeek Inc., which bills itself as consumerinfomediary, launched a new Internet privacy solution, PersonaXpress, an informatio...
View articleMore than 79.4 million adults, or 38 percent of the US population age 16 and older, are online according to the latest findings from IntelliQuest Rese...
View articleWarminster, PA-based TV/Internet auction site startup bidnow.com inc. said it will launch anadvertising campaign on the GO Network beginning April 1. ...
View articlePalo Alto, CA-based TRUSTe, an Internetprivacy seal program,said it has developed a new Privacy Statement Wizard tool in collaborationwith MSN LinkExc...
View articleStamford, Conn.-based ACNielsen Corp.said it is forming a newoperating unit, ACNielsen Media International, to strengthen its leadership ininternation...
View articleWhat is direct marketing online, anyway? It's not about responding with a click, it's about starting a relationship. A relationship that could lead to...
View articleA study by internetTrak released in November of 1998 found that there are more than 7 million people online in the UK, representing 15 percent of the ...
View articleHub sites, also known as "virtual malls," "intermediaries," and "digital middlemen," will increase in size, number, and marketing clout over the next ...
View articleInstead of trying to make the eyeballs come to you, the alternative approach for site publishers is to go where the eyeballs already are -- or will be...
View articleNew York City-based Web design and development firm 12 Point Rule launched a Web site for St. Martin's Press topromote the book publisher's Monica Lew...
View articleCan we honestly support and lead our clients in the right direction, if that RIGHT direction seemingly negates their need for us? Kathy Sharpe thinks ...
View articleOnline ad software and service company NetGravity Inc. filed a registrationstatement with the Securities and Exchange Commission for a proposed second...
View articleNew York City-based 24/7 Media Inc. reported a net loss for 1998of $24.7 million,compared to a loss of $5.3 million for the year ended Dec. 31, 1997. ...
View articleActon, MA-based MotherNature.comInc., an online retailsource for vitamins,supplements, minerals and herbs, launched an $8 million radio, print, outdoo...
View articleSan Francisco-based Adauction.comsaid it has signed about sixnew Web publishers that will make ad inventory available in its online mediamarketplace. ...
View articleAs expected, online ad management solutions provider AdForce Inc. filed for an initial publicoffering that could raise as much as $55 million. Read Mo...
View articleClick Agents Corp., a merger of twosmaller U.K and U.S. ad operations, launched a new Internet advertisingnetwork. Read More...
View articleNew York City-based DoubleClickInc. said it has signedpartnerships with 15 clients using "DART for Advertisers," including Dell,USWeb/CKS, Travelocity...
View articleVancouver, Canada-based Web hosting company NetNation Communications Inc.Signed a co-marketing agreement with HyperBanner, allowing HyperBanner userst...
View article