Amazon.com and AT&T have signed up with Wells Fargo for the launch of adcampaigns both on ATM screens and on the back of transaction receipts. Read Mo...
View articlepcsave.com, an Internet computer retailer,signed a joint marketing agreement with Lycos Inc. that includes co-sponsorship of theTeam Xtreme Indy Racin...
View articleOnline restaurant-ordering service cybermeals.com signed an agreement withSt. Paul, MN-based Future Pages, a provider of custom collegiate marketing a...
View articleBudget Rent a Car Corp., the third largest car and truck rental system and asubsidiary of Budget Group Inc., signed a two-year agreement with iXL as i...
View articleCentralized online ad management and delivery service AdForce signed strategic agreements with AudioBase, INTERVU Inc. and Thinking Media to provide s...
View articleAccording to Pricewaterhouse Coopers (PWC), 121,074 people had Internet access in Iceland in December 1998. PWC says this is 61 percent of the populat...
View articleJournalists now use the Internet as often and as comfortably as they use the telephone, according to the 5th annual Middleberg/Ross "Media in CyberSpa...
View articleClick rates are down... how to get out of the cold? It's all about integrated communications with traditional media. We're in the Net biz now, but as ...
View articleFAST (Future of Advertising Stakeholders)Measurement Committee's audience measurement subcommittee has issued a set ofvoluntary guidelines and is seek...
View articleCable ISP @Home Network said the finalresults of itsRich Media ad study confirm that broadband advertising significantly increasesbrand recall, provid...
View articleOpt-in e-mail marketing company NetCreations Inc. introduced TrackBot,a real-time e-mail response-tracking system that measures the results of itsPost...
View articleeFax.com, a provider of Internet-baseddocument-delivery solutions, signed Hewlett-Packard, Konica, Iomega, AtevoTravel, PC World Online, Recruiters On...
View articleInternet incubator CMG Information ServicesInc. acquired Internet Profiles Corp., or I/PRO, whichspecializes in Web traffic verification, analysis and...
View articleShares of New York City-based GreyAdvertising Inc., the world'ssixth-largest advertising agency, were off by as much as 6 percent Mondayafter it repor...
View articleDeborah cuts through the hype on web personalization and points to the potential (and significant) economic benefits. But she doesn't give it a perfec...
View articleYou've heard Tom talk about campaign optimization before, but he's never really delved down into the gory details. He tells you how, alright. And also...
View articleNew York City-based ABCNews.com islaunching "Newsmakers,"its first major advertising campaign, featuring the tag line, "Ready when youare." Read More...
View articleWeb site rep firm BURST! Media LLCsaid that Interep, a full service radio sales andadvertising company, made an equity investment in BURST! and entere...
View articleAmy has become an online auction obsessive -- she spent more hours on eBay last week than she did sleeping. And she learned some key lessons in how yo...
View articleMore than half (51 percent) of the instructional rooms in US schools had Internet access in 1998, according to a survey released by the US Department ...
View articleMountain View, CA-based Intuit's personal finance site, Quicken.com, launched the Quicken.com TaxRelief Sweepstakes online advertising campaign. Read ...
View articleSeattle-based Media Passage, anewspaper advertisingtransaction processor, has teamed up with Chicago-based SRDS to launch a new, Internet-based planni...
View articleA five-month study of broadband advertising on the Internet found that it significantly increases brand recall, provides more effective branding exper...
View articleMore than two-thirds of all active Internet users seek entertainment content online, according to a report by Cyber Dialogue, which said vertically in...
View articleSan Francisco-based online direct marketing and loyalty rewards company Intellipost Corp. has changed its name to MyPoints.com Inc. Read More...
View articleL-Soft International Monday released LISTSERV version 1.8d which some are concerned could be used to send unsolicited commercial e-mail. Read More...
View articleDoug Wintz has been appointed vice president of advertising sales forPrizePoint Entertainment Corp., a newly established company that createsentertain...
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