Interactive agency Beyond Interactivehas teamed up withWhy Not Creations to develop a new "beyond the banner"branding opportunity for its clients--onl...
View articleAccording to a report by Osservatorio Internet Italia in December of 1998, 2.6 million Italians claim to have used the Internet in the previous month....
View articleInternet start-up PrivaSeek named LarryLozon, one of the company'sfounders and a recognized interactive advertising and marketing technologyexpert, as...
View articleHearst New Media and Technology has chosen Accrue Software's Accrue Insight in a grouplicensing agreement to provide detailed reporting and analysis o...
View articleNew York City-based Candor led by Gordon Fenton, formed a strategic alliancewith Hayes & Associates, a Silicon Alley basedinteractive consulting firm....
View articleAccording to recent survey figures from INTECO Corp., PC banking households blossomed from 3.8 million in the third quarter of 1997 to 7 million by th...
View articleAT&T WorldNet Service is working with New YorkCity-based Comet Systemsto add color andanimation to the computer cursor. Read More...
View articleInternet advertising revenues for the third quarter of 1998 climbed to $491 million, an increase of 116 percent over the third quarter of 1997, accord...
View articleThe latest attempt to find out how the average American views computers and the Internet belongs to CBS.Marketwatch.com, which conducted a telephone p...
View articleWhat's the measure of a truly successful one-to-one marketing campaign? Deborah holds out several yardsticks to use.... Read More...
View articleHere are the Top 25 Web sites for the month of December 1998 accessed from home and work according to Media Metrix. Read More...
View articleNew York City-based NetCreations Inc. has beenselected to build and manage an opt-in e-mail list for get2net, a provider of public Internetaccess unit...
View articleVendors and media planners, why can't they get along? Amir Aslani wants to knock down the walls between the two sides and then get communicating. Read...
View articleSBC Interactive, the online publishing company of SBC Communications Inc., andWeb ad network Flycast Communications Corp. signed anagreement in which ...
View articleDistance learning, where student and teacher are connected by technology rather than the classroom, is becoming a viable option to traditional teachin...
View articleInternet advertising agency Quantum Leap Communications in Chicagohas been awarded a digital assignment from accounting and consulting firm Ernst & Yo...
View articleDiscover Brokerage, a MorganStanley Dean Witter company, signed an interactive marketing agreement tosponsor the Investment Channel on Intuit Inc.'s Q...
View articleHewlett-Packard Co., the world's No. 3 computermaker, said it will spend more than $100 million on its biggest-everadvertising campaign to show the wo...
View articleAcuity Corp., a provider of Web-basedcustomer interaction software, said that WebCenter Express 2.2 is nowgenerally available and that 20 new companie...
View articleCompanies that paid the big bucks to advertise during the Super Bowl were rewarded with a 48 percent increase in traffic to their Web sites compared w...
View articleOnline measurement firm NetRatings said the online campaign offered by Victoria's Secret Inc., including the promotion of an onlinefashion show featur...
View articleMore than half of the Internet users who plan on celebrating Valentine's Day will do so by sending an electronic greeting card, according to a new sur...
View articleWhile most new car buyers may not be ready to buy over the Internet, they do plan on using the Web to help them shop for automobiles. Almost all (99 p...
View articleJanet thinks outside the (cash) box this week as she talks about non-monetary ways to compensate top sellers on your team. Read More...
View articleLast week, Nick took a look at the Go Network, and he was admittedly a little harsh. This week, he balances his criticism by suggesting some improveme...
View articleBurlington, MA-based Wep rep firm BURST! said it recorded a 258 percent increasein ad revenue over the previous year and turned a profit in 1998, afte...
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