Let's talk about the concept of our "email intimacy"...and use it to show how e-mail marketing can screw up your online brand. Needless to say, this w...
View articleWestport, CT-based internet.com LLC acquired two additionalWeb sites, 15seconds.com and AdResource.com, making thempart of itsinternet.com network of ...
View articleKraft Foods, the nation's largest packaged food company, signed a deal withcable Internet access company @Home Network to bring Kraft holiday food ide...
View articleQuote.com in Mountain View, CA, a provider offinancial information and services, signed with DoubleClick Inc. to implement that company's DART applica...
View articleHere are the Top 25 Web sites for the month of October 1998 accessed from home and work according to Media Metrix. Read More...
View articleOn the web, the potential for advertising is everywhere. So says Janet Ryan...a career veteran of the advertising/media business. If advertising is an...
View articleContent is good. More content is better. Appropriate content -- in the right place at the right time -- is king and queen, prince and princess all rol...
View articleHere are the Top 25 Web sites and properties for the month of November 1998 ranked by unique audience according to Media Metrix. Read More...
View articleInternet advertising veteran Rich LeFurgy has joined Palo Alto, CA-based AdKnowledge as a consultant to establishand chair the company's Strategic Adv...
View articleWeb measurement firm NetRatings said that during the week of Dec. 6, audience ratings indicate advertising on the Web was still goingstrong, represent...
View articleNineCo, an entertainment-based Web marketing company, introduced e-mercials, full-screen advertisements that are shown during breaks inprogramming on ...
View articleNetGravity named ScottBriggs, former Ziff Davis president and veteran of the electronic publishingindustry, to its board of directors. Read More...
View articleZip2 Corp. , a provider ofInternet platform solutions for media companies, named two new vice presidentswho will oversee sales and marketing for the c...
View articleBooking travel purchases online often costs more than going through traditional channels according to research by a Penn State University professor. R...
View articleWell, the much-anticipated holiday '98 season is here. The season that has made online merchants eager to realize the growth in online buying over las...
View articleThe number of small businesses in the US using the Internet (SBIs) will double by the year 2002, according to a report by Cahners In-Stat Group. Cahne...
View articleAd network 24/7 Media Inc. and American Cities Studios , a new media designand sports marketing firm, signed a three-year agreement to co-market their...
View articleStraight UP! is delivering an upgraded version of its Internet Marketing ROITracking and Reporting Service. Read More...
View articleCommunity site Nettaxi Inc. named Cybereps Inc. as its exclusive advertising agency, and signed a deal for co-branding and content enhancement with In...
View articleWeddingChannel.com , a bridal registryand wedding planning resource, is launching its first offline advertisingcampaign, in Bride's magazine. Read Mor...
View articleReel.com said it will be asponsor of the 1999 Sundance Film Festival and launched a sweepstakes promotionto send a winner to the festival. Read More...
View articleResearch conducted by Ovum has predicted that the number of people with Internet access worldwide will quadruple by 2005. In a report titled "Internet...
View articleNick Usborne loves his emailbox...his discussion lists, his ezines and newsletters, his notes from his family and friends and colleagues.... The conne...
View articleBy the end of 1998 there should be 7.36 million subscribers to ISPs according to a report by Australia's Paul Budde Communications. [IC_ARTICLE_OBJECT...
View articleComedy Central's South Park is returning as an advertiser on Seattle-basedMilestone Media's EverythingChristmas.com. Read More...
View articleApplying a sales tax to purchases made over the Internet would reduce the number of online buyers by 25 percent, and cut online spending by at least 3...
View articleLinkExchange , which was acquiredby Microsoft last month, has launched an affiliate hub called Revenue Avenue designed toallowsmall businesses to gene...
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