O'Daly Invests in ORB Digital Direct
Media

O'Daly Invests in ORB Digital Direct

27y Beth Cox

O'Daly Invests in ORB Digital Direct

Fergus O'Daly, who developed Poppe Tyson into a noted interactive agency,spearheaded Bozell's investment in Doubleclick and led CKS' East Coastoperati...

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AT&T Wireless Veep Joins Avenue A Media
Media

AT&T Wireless Veep Joins Avenue A Media

27y Beth Cox

AT&T Wireless Veep Joins Avenue A Media

Avenue A Media in Seattle named former AT&TWireless executive Neve Savage as vice president of client results. Read More...

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World Chambers Network Launches Marketer Service
Media

World Chambers Network Launches Marketer Service

27y Beth Cox

World Chambers Network Launches Marketer Service

The World Chambers Network in Parislaunched e-Club, an interactive online marketing service designed to providechamber members with targeted, global m...

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43 Percent of UK Schools on Net
Audience

43 Percent of UK Schools on Net

27y Michael Pastore

43 Percent of UK Schools on Net

A report by the British Educational Suppliers Association (BESA) has found that 43 percent of British schools are connected to the Internet. Read More...

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80 Percent Trust Online News
Audience

80 Percent Trust Online News

27y Michael Pastore

80 Percent Trust Online News

A survey by Jupiter Communications shows that more than 80 percent of US online consumers trust online news as much as the more traditional news outle...

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Franchised Web Site Ad Program Offered
Media

Franchised Web Site Ad Program Offered

27y Beth Cox

Franchised Web Site Ad Program Offered

Calling itself "the country's first Internet franchise," Americorp Marketing Inc. (AMI) said it plans to launch a site for realestate and community bu...

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Web Use Rising in College Classrooms
Audience

Web Use Rising in College Classrooms

27y Michael Pastore

Web Use Rising in College Classrooms

The number of US colleges and universities that incorporate technology into the classroom is rising steadily, according to the Campus Computing Projec...

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Staples Signs Advertising Pact With Yahoo!
Media

Staples Signs Advertising Pact With Yahoo!

27y Beth Cox

Staples Signs Advertising Pact With Yahoo!

Office supply retail chain Staples Inc., which just launched Staples.com to attract more small businesscustomers, signed an advertising and marketing ...

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October 1998 Usage Stats
Audience

October 1998 Usage Stats

27y Michael Pastore

October 1998 Usage Stats

The satistics below represent average activity for a Web user, as reported by Net Ratings Inc. Read More...

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E*Trade Leads Gomez Broker Scorecard
Marketing

E*Trade Leads Gomez Broker Scorecard

27y Michael Pastore

E*Trade Leads Gomez Broker Scorecard

For the second quarter in a row, E*Trade was ranked as the number one Internet broker according to the Internet Broker Scorecard by Gomez Advisors. Re...

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Bannermatic One-for-One Ad Exchange Launched
Media

Bannermatic One-for-One Ad Exchange Launched

27y Beth Cox

Bannermatic One-for-One Ad Exchange Launched

Bondsmith Inc. launchedthe Bannermatic Ad Exchange service. Read More...

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November 1998 Usage Stats
Audience

November 1998 Usage Stats

27y Michael Pastore

November 1998 Usage Stats

The statistics below represent average activity for a Web user, as reported by Net Ratings Inc. Read More...

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National Ad Campaign Planned for iVillage/AT&T Partnership
Media

National Ad Campaign Planned for iVillage/AT&T Partnership

27y Beth Cox

National Ad Campaign Planned for iVillage/AT&T Par...

AT&T and iVillage plan to launch a nationaladvertising campaign for their new partnership to develop the first nationalInternet access service tailore...

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81 Percent Plan to Shop Online
Audience

81 Percent Plan to Shop Online

27y Michael Pastore

81 Percent Plan to Shop Online

A study by IntelliQuest Information Group of consumers' e-commerce activities and plans has found that 81 percent of those surveyed intend to shop or ...

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DoubleClick to Sell 2.5 Million Shares
Media

DoubleClick to Sell 2.5 Million Shares

27y Beth Cox

DoubleClick to Sell 2.5 Million Shares

DoubleClick Inc. saidit filed with the Securities and Exchange Commission to sell 2.5 millionshares of stock to the public. Read More...

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Calvin Klein Campaign Features E-Mail Element
Media

Calvin Klein Campaign Features E-Mail Element

27y Beth Cox

Calvin Klein Campaign Features E-Mail Element

Calvin Klein Cosmetics Co. launched a new advertising campaign for its cK onefragrance that includes a global e-mail component. Read More...

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Arbitron NewMedia, Engage, Magnitude Network Ally
Media

Arbitron NewMedia, Engage, Magnitude Network Ally

27y Beth Cox

Arbitron NewMedia, Engage, Magnitude Network Ally

Arbitron NewMedia said it will work with Magnitude Network and Engage Technologies to develop its audiencemeasurement services for Internet broadcaste...

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SportsLine USA Inc. Signs Up for DoubleClick's DART
Media

SportsLine USA Inc. Signs Up for DoubleClick's DART

27y Beth Cox

SportsLine USA Inc. Signs Up for DoubleClick's DAR...

SportsLine USA Inc., publisher of CBS SportsLine , selected DoubleClick's DART technology as its adserving solution. Read More...

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Service Merchandise Taps PARADIGM as Online AOR
Media

Service Merchandise Taps PARADIGM as Online AOR

27y Beth Cox

Service Merchandise Taps PARADIGM as Online AOR

PARADIGM Interactive was named online agency of record by Service Merchandise. Read More...

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Apartments.com Signs Ad Pact With Yahoo! Inc.
Media

Apartments.com Signs Ad Pact With Yahoo! Inc.

27y Beth Cox

Apartments.com Signs Ad Pact With Yahoo! Inc.

Online apartment guide and relocation service Apartments.com in Chicago signed anadvertising and distribution agreement with Yahoo! Inc. to become the...

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Internet Retailing Expected to Hit $13 Billion in Revenue
Audience

Internet Retailing Expected to Hit $13 Billion in Revenue

27y Michael Pastore

Internet Retailing Expected to Hit $13 Billion in ...

Internet retailing, while still in an emerging state, is growing in excess of 200% per year, and 1998 online revenues will surpass $13 billion, accord...

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NetGravity Opens Hong Kong Office
Media

NetGravity Opens Hong Kong Office

27y Beth Cox

NetGravity Opens Hong Kong Office

Ad software company NetGravity saidit is expanding its presence in the Asia Pacific market with more than 25 newcustomers and a new office in Hong Kon...

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SportsLine USA Inc. Signs Up for DoubleClick's DART
Media

SportsLine USA Inc. Signs Up for DoubleClick's DART

27y Beth Cox

SportsLine USA Inc. Signs Up for DoubleClick's DAR...

SportsLine USA Inc., publisher of CBS SportsLine , selected DoubleClick's DART technology as its adserving solution. Read More...

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US Users Loyal to Their ISPs
Audience

US Users Loyal to Their ISPs

27y Michael Pastore

US Users Loyal to Their ISPs

Most US Internet users would rather pay a higher monthly service fee totheir current ISP than switch providers, according to Internet User Trends, an ...

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Quote.com and Multex partner using i33's AdMaximize Technology
Media

Quote.com and Multex partner using i33's AdMaximize Technology

27y Beth Cox

Quote.com and Multex partner using i33's AdMaximiz...

Multex and i33 communications , Multex'sonline advertisingagency, have partnered with Quote.com to customize banner ads for individualinvestors visiti...

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AdKnowledge Names Director of Finance
Media

AdKnowledge Names Director of Finance

28y Beth Cox

AdKnowledge Names Director of Finance

Web advertising management solution company AdKnowledge named Kimberly A. Finder as director of finance. Read More...

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Report: TV, PC Get Equal Time
Media

Report: TV, PC Get Equal Time

28y Beth Cox

Report: TV, PC Get Equal Time

Simultaneous use of PCs and television is on the rise, according to Media Metrix , which said that nearlyhalf of all Windows PC households (47 percent...

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