Keep your eyes and ears open to social network news, as there are social PPC opportunities everywhere... and they will only grow in 2014! Read More...
View articleExisting channels will still do the heavy lifting to drive traffic and convert into business but we'll see more marketers automate their digital engag...
View articleWhat were the most popular topics among users of social imagery site Pinterest in all of 2013? From history to pop culture to taco cupcakes, Pinterest...
View articleRudratej Singh, South Asia Unilever exec shares how the CPG uses mobile to engage the "have nots" and "have lots" to build brand awareness and loyalty...
View articleFacebook plans to add instant-play video advertisements to user newsfeeds, though they say users won't hear sound unless they choose to. Read More...
View articleButter and dairy product brand Land O'Lakes created a web experience that uses photos, video and audio to provide snippets of life on some of the fami...
View articleThe eight ads debuted on Acura’s YouTube channel and will appear on season three of Seinfeld’s web series. Read More...
View articleThe reasons for valuing and dismissing the opinions of individuals may vary from situation to situation, but invariably, one common truth will surface...
View articleBarbara Sanders did something unique with SNOW; she put her focus on staying true to her roots and focusing on one main thing: the quality of the cont...
View articleWith a clear understanding of the basics, you'll be ready to evaluate your campaigns, look to more advanced analysis, and better correlate your result...
View articleTake a look at five areas you may not be thinking of when it comes to using geo-targeting and geographic variables within your paid search campaigns....
View articleEnjoy the reviews of 2013. Enjoy the predictions of 2014. But then get back to the task of sending relevant messaging in the channels where your custo...
View articleThere are still some obstacles to better attribution models, but content marketers will need to demand more from their marketing automation vendors in...
View articleJosh Bledsoe shares search marketing trends to watch out for in 2014 in this video. Read More...
View articleFoursquare just closed a $35 million Series D round to fund the expansion of their ad network. Read More...
View articleGoogle shares the moments that made up 2013 in its annual Zeitgeist video and interactive site that shows what mattered to people across the globe in ...
View articleAmericans watched 47.1 billion online content videos in November 2013, up from 40 billion in November 2012. Meanwhile, video ad views grew to 26.8 bil...
View articleVerified Twitter accounts will be among the first to access vanity URLs on Vine, with everyday accounts getting access by December 23. Read More...
View articleGmail's tabs have changed the game for marketers who see higher conversions and purchase values while experiencing lower open rates. Changes are forci...
View articleWearable technologies like Google Glass and smartwatches such as the Samsung Galaxy Gear give brands new form factors to deliver experiences. Read Mor...
View articleXL Marketing CEO David A. Steinberg answers: how does my brand break through and connect with the right segment of email users to drive the desired ac...
View articleAutomation can enable retailers to deliver a new catalog of listings, representing every product that will work on each CSE, in as real-time as the CS...
View articleYou can't please everyone all of the time. This is especially true in social media, where simple mistakes can turn into international media incidents....
View articleThere's no end to the data you can collect. There's no end to the tests you can run. There's no end to the analysis you can toy with. Read More...
View article3 trends and issues that will impact the online video market in the next 12 months. Read More...
View articlePublishers and social sites in 2013 delivered integrated formats, sponsorships, mobile units, and native ads enough to see us well into the New Year. ...
View articleRemarketing predictions to watch out for in the new year. Read More...
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