America Online Inc. named Paul Corvino as vice president and general manager, interactive sales, reporting to Myer Berlow, senior vice president, inte...
View articleWeb research firm Millward Brown invited leading Web publishers, advertisers, and agencies to participate in the Online Media Planning Research it has...
View articleAudio Book Club Inc. signed an advertising agreement with WhoWhere? Inc., a provider of free, ad-backed Web-based communication applications. Read Mor...
View articleTimesink Communications Inc. and PKWARE Inc. delivered the latest version of PKWARE's "PKZIP for Windows" with advertising support from the former's A...
View articleAmerica Online signed ABC Interactive , the interactive auditing unit of the Audit Bureau of Circulations (ABC), for independent ongoing audits of adv...
View articleInterAdNet launched InstantAdNet, the latest version of its ad-serving engine that is at the core of its Internet advertising solution. Read More...
View articleInternet music retailer CDnow launched the first portion of a $22.5 million ad campaign on cable's MTV, to be followed latethis month by a campaign on...
View articleAdKnowledge in Palo Alto, CA disclosed new statistics for the month of June that show over the past six months Netscape Navigator's market share has d...
View articleMatchLogic Inc. said it is now offering TruEffect, a new service providing Internet-based, cause-and-effect Return on Investment (ROI) tracking for on...
View articleTHINK New Ideas Inc. in New York City said it acquired two interactive companies, one in London and one in San Francisco, as the result of a $6.5 mill...
View articleMoore Data Management Services (MDMS) and RISCO Inc., an MLS systems provider, signed an agreement that will make it easier for RISCO Multiple Listing...
View articleNewsNow , the UK's first news portal Web site, signed an exclusive global deal with European Internet ad rep firm InterAd. Read More...
View articleAutomated Financial Systems Inc.(AFS ), a provider of lending and cash management solutions to the financial services industry, launched a new Web sit...
View articleHearst New Media & Technology in New York City has recruited a top marketing professional as vice president, network marketing and created two new sen...
View articleAtlanta-based PARADIGM Interactive said that Crutchfield , a catalog and Internet retailer of consumer electronics, has named PARADIGM as its interact...
View articleLos Angeles-based ModaCAD Inc. said it has amended its publishing agreement with Broderbund Software Inc. to provide Broderbund with an exclusive lice...
View articleResearch firm ActivMedia Inc. said its survey of Web site managers indicates that spending will rise to $1.2 billion on new site technology and servic...
View articleToronto communications company MDC has agreed to acquire a 75% stake in interactive agency CyberSight , dually headquartered in Los Angeles and Portla...
View articleAdvertising for books and CDs, the most active category for consumer products on the Web, is experiencing explosive growth, according to the latest Ne...
View articleAndover, MA-based NaviSite Internet Services , a provider of high-performance Internet outsourcing solutions, said it has acquired Servercast Communic...
View articleShares of Boca Raton, FL-based Audio Book Club Inc. surged last week as the world's largest seller of books on tape said it increased its membership t...
View articleAndromedia Inc. in San Francisco said that ARIA--the company's real-time Web site activity analysis solution--can now be configured to adhere to ABC I...
View articlebuilding partnershipsto show "our heightened commitment to both learning and doing things fortoday's brands that make sense on the Web and interactive...
View articleBarnes & Noble is looking for a new agency for its $35 million account, the bulk of which is slated for its online book-selling business at barnesandn...
View articleYou could call it the case of the dueling ad networks. First DoubleClickissued a statement saying it has the third largest audience reach on theIntern...
View articleOnline community theglobe.com in New York said it plans to launch an aggressive anti-spamming campaign, including an online conference, to educate con...
View articleSanta Barbara, CA-based pay-per-click ad company ValueClick launched what it calls the ValueClick Referral Program. Read More...
View article