Ritz's holiday parade website features a float-building tool that allows consumers to create their own digital floats with circular Ritz-like componen...
View articleBeyonce's surprise visual album dominated social chatter and iTunes sales over the weekend, becoming a major hit - and it all started on Instagram. Re...
View articleTake a second look for optimizations and opportunities that can raise your Google AdWords and Bing Ads campaigns to new heights in the New Year. Read ...
View articleDunkin' Donuts hosts a live recipe contest linked to Bravo Top Chef, while Toyota lets users collaborate on car choices. Read More...
View articleThe Interactive Advertising Bureau has issued a "Primer" to set standards and guidelines for content marketing. Read More...
View articleColumnist Tim Nichols speaks with Jalal Nasir, CEO of Pixalate, a leading real-time ad analytics platform that helps advertisers and ad networks detec...
View articleColumnist Derek Harding shares tip for marketers with long-term inactive email subscribers, after a conversation at Email Insider Summit spurred a liv...
View articleUltimately, building advocates is in your business interest. Transparency -- not only in conduct, but also in the processes that create customer exper...
View articleSome basic media infrastructure and even a definition for cross-screen marketing strategies need to be established. This is where the IAB Mobile Cente...
View articleInevitably, the holiday season will end and the calendar will flip over to January. How do you maintain that engagement and momentum in your email mar...
View articleMy colleague Andrew Yeoh and I have put together a list of our favorite digital campaigns for the year with bonus insights on how to create award-winn...
View articlePromoted accounts, one of Twitter’s few ad products currently available, are now coming to the timeline via the company’s iOS and Android apps. The co...
View articleWhat do the World Series, the Royal Baby, and actress Lea Michelle have in common? They were all the center of this year's most popular and trending t...
View articleFacebook launches a test run for video ads on its news feed. Read More...
View articleThe fast food chain is expanding its app offering with a coupon app available in about 1000 of its 34,500 locations. Read More...
View articleThe inaugural ClickZ Live New York, formerly known as SES New York, will begin with a bang, as Randi Zuckerberg opens up the ball as the keynote speak...
View articleLast month, columnist Anna Papadopoulos shared common faux pas from the media planning community. Now, she counters it with the feedback from the sale...
View articleHaving direct access to one of the largest social media feeds, along with full ownership of Topsy's sentiment analysis engine, just might allow Apple ...
View articleAt the NCDM: Where Marketing Meets Big Data conference last week, many keynote speakers and other session leaders decried big data as too much hype an...
View articleOn Dec. 2, ExactTarget filled our shopping carts with more than $100 of merchandise from major retailers. Then we walked away, closing our browser aft...
View articleWith the Internet of Things, change is not only imminent - it's armed and dangerous. Here's why. Read More...
View articleCustomer Relationship Management (CRM) is so much more than a customer list and knowing a few birthdays and zip codes. Columnist Ramon Ray makes the c...
View articleColumnist Marshall Sponder predicts 2014 will become the year of social data integration and data alignment - a "Grand Aligned Convergence" of sorts -...
View articleIn the spirit of the holidays, take a look at the upside of today's digital ecosystem. There are many options now available to help publishers generat...
View articleAs the digital world prepares for 2014, there's already much speculation about what the next year will bring. Before we look ahead, however, it's wort...
View articleGuest columnist Ida Barrie from PDF software brand Nitro shares tips on email messaging that better resonates with customers, based on changes they've...
View articleI’d take the opportunity to look at these 3 trends that will have an increasingly important part to play in 2014 and how they will impact brands. Read...
View article