Intel Corp. says its new"optimization" ad reimbursement policy, which has riled a number of Web siteoperators and the American Society of Magazine Edi...
View articleADSmart Network and fellow CMG Internet Group Company Engage Technologies formeda partnership to bolster targeting for online advertisers and directma...
View articleInternet Innovations Inc. said ithas completed a long-term capitalization agreement, allowing the company tolaunch its IA2 interactive Web marketing p...
View articleInternational Data Group (IDG)launched a new advertising campaign focusing on the company's 30-year historyof delivering "Answers For the Information ...
View articleCompetitive Media Reporting (CMR) and Jupiter Communications said theyare entering into a strategic alliance in which Jupiter's AdSpend Data Reportwil...
View articleInvestment bank Hambrecht & Quist and LinkExchange , acooperative advertising network, launched "WebCensus," a quarterlystudy of Web attitudes and usa...
View articleYou can expect a fair amount of discussion on the ad lists about Intel's campaign, whichreportedly has sites that display its ads load more slowly for...
View articleWired Digital Inc. and Millward BrownInteractive said that Wired Digital's online properties now offer"first-of-its-kind" online brand effectiveness r...
View articleTallahassee, FL-based Homes & Land Publishing, which puts out Homes & Land Magazine, Rental Guide, Home Guide and Estates and Homes, signed ...
View articleAustin, TX-based IntelliQuestInformation Group Inc. said it expects to report revenues for thefourth quarter ended December 31 in the range of $8.6 mi...
View articleMuch like their customers, more financial planners and broker-dealers logged onto the Internet for business in 1998 than in 1997. For the third year, ...
View article1-800-Flowers said it hasnarrowed a review on its anticipated $12 million to $15 million account tothree agencies from nine. Read More...
View articleExcite Inc. is buying onlineadvertising firm MatchLogic Inc. ofLouisville, CO, for 3.2 million shares or around $90 million. Read More...
View articleMost online marketing efforts will fail if planners continue to follow theircurrent strategies, according to a new report from Jupiter Communications'...
View articleIntel Corp. said it has created"a first-of-a-kind ad" in which TV audiences select the ending of acommercial by casting votes on the Internet. Read Mo...
View articleAdOne Classified Network Inc. said it will host its First Annual Affiliates Meeting, on Feb. 4 at theInteractive Newspapers '98 conference in Seattle....
View articleChicago-based newspaper consortium Classified Ventures has acquired VisualProperties, which through its Apartments Plus serviceis a provider of intera...
View articleAudio Book Club Inc. hassigned a two-year advertising agreement with go2net Inc. , making it theexclusive retailer of audio books on go2net's MetaCraw...
View articleInteractive agency Digital Pulp inNew York City redesigned its Web site to better highlight its creative workand technical achievements. Read More...
View articleThe Internet yellow pagesmarket generated an estimated $21.8 million inrevenues in 1997, up from $3.9 million in 1996, according to an annualresearch ...
View articleDoubleClick will serve asthe international sales agent for the new AltaVista Canada . Read More...
View articleSan Francisco-based Web YP Inc. acquired the assets of rival On'Village Inc.of Los Angeles. Read More...
View articleLos Angeles-based CareerPath.com , a newspaper backed employment classified ad site, signed an advertising agreement withAOL Networks, the Internet on...
View articleThunder Lizard Productions will be providing free e-mail coverage of itsupcoming Web Advertising '98 conference February 2-4 at the Marriot WorldTrade...
View articleDatek Online , an onlinebrokerage firm, signed a $1.5 million deal to be the exclusive sponsor of TheStreet.com's stock marketticker for 1998. Read Mo...
View articleMatchLogic Inc. and Wolverine Web Productions , aMichigan-based provider of interactive media planning and buying services foragencies and advertisers...
View articleWomen's ConnectionOnline , a Web-based community for professional women and women businessowners, said it has joined DoubleClick's ad network. Read Mo...
View article