Astra Merck Inc. (AMI) launched a promotional site aimed at helping heartburnsufferers find appropriate treatment for their symptoms. Read More...
View articleThe American Association of Advertising Agencies in New York has nominatedexecutives to serve as top officers for the 1998-99 year. Read More...
View articleTop execs are said to be bailing out at Softbank Interactive Marketing (SIM), just afew weeks after the takeover by Zulu-TEK . Read More...
View articleTivoli Systems Inc. in Austin, TX, asystems management supplier, has joined forces with Universal StudiosOnline to develop the Rocky & Bullwinkle onli...
View articleSandler New Media in New Yorkdesigned a fourth quarter interactive advertising campaign for Moet & Chandon champagne with creative agencyFrierson & Me...
View articleKeynote Systems Inc. in San Mateo, CAhas signed an agreement with mediaWays GmbH of Gutersloh, Germany tooffer the Keynote Perspective Web site perfor...
View articleIndian advertising agencies need to wake up to the challenges posed by globaleconomic trends and emerging interactive technologies like the Internet,a...
View articleFutureTense Inc. said that The Boston Globe 's onlinepublication hasimplemented its Mission Critical AdFAST.com product to accept classifiedadvertisem...
View articleThe Globe online communitysite said that Carter-Wallace, a manufacturer of personal care products,will be the exclusive advertiser of its Romance area...
View articleDoubleClick Inc. isintroducing a new feature for its DART technology that allows clients todeliver demographically targeted ads based on a Web site's ...
View articleEmployment site CareerMosaic in New YorkCity announced five new strategic alliances designed to "furtherdistribute brand awareness globally and in nic...
View articleWestboro, MA-based Banyan Systems Inc. said thatits subsidiary, Switchboard Inc. , hassigned long-term advertising agreements with 1-800-FLOWERS, Barn...
View articleBerkeley, CA-based CyberGold Inc. , the "pay forattention" marketing company, made a serious of personnel changes. Read More...
View articleArea IP , a promotion, marketingand advertising company based in Spain, said it signed several exclusiveagreements for ad management with various Span...
View articleDigital agencies Razorfish and Avalanche Systems said they haveformed a new partnership, and Razorfish, part of Omnicom's CommunicadeNetwork,has taken...
View articleE*Trade and Thomson Financial Services will beinitial partners/sponsors for Fox News Onlinebs just-announced free real-time stock quote service. Read ...
View articleFremont, CA-based Paralogic Corp. , a supplierof chat solutions for the Web, delivered ParAde, a new Java ad delivery andmanaging system, to the ParaC...
View articleThe Children's Advertising Review Unit (CARU) of the Council of Better BusinessBureaus said that kids site Bonus.com is "the first newmedia company to...
View articleOgilvyOne Worldwide in New Yorklaunched the IBM Virtual Pass & Play Game on the NFL official Super Bowl Web site builtand hosted by IBM. Read More...
View articleAtlanta-based BellSouth said it isexpanding its electronic yellow pages directory, The Real Yellow PagesONLINE , to feature 12 new metropolitan area m...
View articleAccipiter Inc. said that Imagine Media Inc. signed along-term agreement to use its AdManager-driven network solution to manageonline advertising on it...
View articleAtlanta-based PARADIGMInteractive said that First TennesseeBank signed on for research, planning, and placement of Internetadvertising for 1998. Read ...
View articleSan Mateo, CA-based CBS MarketWatch reported itwill be using DART advertising serving technology from DoubleClick to servetargeted advertising on more...
View articleMatchLogic Inc. , an onlineadvertising management services firm, and InterVU Inc. , specialist inmanagement and distribution of video banners and mult...
View articleCupertino, CA-based IMGIS Inc. , a provider ofcentralized Internet advertising management technology, said it is mergingwith Mountain View, CA-based S...
View articleNBC Interactive Neighborhood and The Mining Co. , a network ofWeb sites providing guidance on more than 500 topics, agreed to integrate TheMining Co.'...
View articleBlue Bell, PA-based IntersphereCommunications Ltd. launched a new promotional Web site for clientMetro Goldwyn Mayer, designed to promote the MGM Inte...
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