This feature now allows you to start making decisions around what a user did over their lifetime, versus what they did in a single session. Here's how...
View articleWith big data, organizations have a choice: they can either discover new ways to thrive in times of change, or keep telling the same stories and re-qu...
View articleThe digital video market has entered its adolescence. But even though it’s bigger and stronger, it’s still in its awkward teens. It must grow up as an...
View articleThe brand’s Sweater Generator has resulted in nearly 18,000 virtual sweaters in its first 36 hours. Read More...
View articleThe tablet-based experience allows movie fans to explore Wolverine’s physical features and the physiological and psychological causes behind them as t...
View articleThere's a lot of lip service given to using data to drive more strategic and successful marketing campaigns, but it's one thing to deliver "descriptiv...
View articleMobile, conversion and measurement and bidding options will have huge effects on PPC campaigns in the coming year. Are you ready for the paid search l...
View articleCustomer care is going social. Take the time to build a robust ROI model and then measure the contribution of your social customer care efforts. Ther...
View articleFor many email marketers, quality control amounts to little more than ticking boxes on a pre-deployment QA checklist. Learn about the quality control ...
View articleYouTube has turned off all anonymous comments and now requires users to link to a Google+ account if they want to leave a comment. It's not about comm...
View articleLinkedIn has unveiled Showcase Pages, a complement to its now well-known Company Pages, with the important difference that now followers of the brand ...
View articleThe Instagram initiative asks women to post photos of their guys watching football on Sundays to push a Sport line that debuted earlier this year. Rea...
View articleToyota's luxury automotive brand will be responding to the Twitter community via six-second Vine videos to showcase its new cars. Read More...
View articleHave you heard the often misused terms of "responsive design," "adaptive design," and "mobile first?" Columnist Jim Davidson explains these buzzy, thr...
View articleThe trend is clear: since July 2009, global government requests for Google users' information have more than doubled. What is the impact for marketers...
View articleConverged analytics has been achieved by some because the assets an organization has are mainly digitized to begin with, and big data was gathered via...
View articleThe cookie has always played a vital role in digital advertising - and this is one of the biggest differences between the world of the PC and the land...
View articleAs a brand, you'll be forced to choose between a service or subscription account. Here are the pros and cons of each. Read More...
View articleMacy's has integrated visual recognition technology into its Star Gifts app. Read More...
View articleIn an exclusive interview with ClickZ, Steve Pacheco, director, Advertising at FedEx shared the main axes of the shipping company's advertising and ma...
View articleEveryone is talking about programmatic; it's one of the buzzwords that seem to come up in every conversation lately. Yet are we all talking about the ...
View articleColumnist Gregg Stewart has a few suggestions for Santa this year, to help local marketers get more out of Google+, Google Maps and Places. Read More...
View articleMarketers need to be concerned with recent revelations about spying and the atmosphere of mistrust being fostered around digital analytics. Read More...
View articleWhen we think about CRM software, we immediately think of content and digital marketing. However, CRM tools are incredibly beneficial to offline marke...
View articleLet’s go through some simple objectives and paradigm shifts that can help your digital strategy achieve hard business goals. Read More...
View articlePinterest released a new feature that allows brands to tap into the API and create dedicated pages on their websites that feature the latest trending ...
View articlePublicis Groupe agencies DigitalLBi and Razorfish have committed to spending more across Google's video, mobile and display properties. Read More...
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