Research from the Bing Ads team uncovers critical PPC ad optimization insights for retailers this holiday season. Read More...
View articleStarbucks #ComeTogether campaign aims to harness the growth in use of social media for political organizing. Read More...
View articleWestern Union's Send Yourself Home initiative uses 360-degree digital photos and faux magazine covers to connect with immigrant communities in the U.S...
View articleTwitter advertisers now have access to an option allowing them to them to schedule paid advertisement tweets up to a year in advance. Read More...
View articleThe market is in need of some powerful, progressive personalization tools, to focus on understanding where a visitor is in a visitor flow and when the...
View articleBehind the big data hype are a few realities that threaten to stall the revolution. Read More...
View articleWhat can the digital footprints tell you as a marketer and what do they mean to consumers? Read More...
View articleMarketers will not completely lose the ability to see which keywords drive traffic, but the information now has to come from different sources and via...
View articleIn using LinkedIn as a sales machine, two critical areas must be discussed and considered: LinkedIn Company Pages and LinkedIn Groups. Read More...
View articleAre you handicapping your own mobile ads strategy using white lists? Shannon Denison makes the case for black lists as the new white list. Read More...
View articleAdvertisers across the US can now use paid ads on Foursquare to draw nearby consumers in the door. Read More...
View articleAdobe is showing off enhancements to its Analytics offering, with the aim of letting marketers respond more quickly to data insights. Read More...
View articleUrban Outfitters new iOS app rewards shoppers for checking in and chattering about the brand. Read More...
View articleCompanies fail to take advantage data from offline customers, social channels, other ad campaigns and elsewhere. How can you put this data to better u...
View articleSo you have a video on your landing page... is it helping your customers along the path to purchase, or causing distraction? Read More...
View articleBrand marketers and their agencies have two big dreams for digital: simplicity and reach. Marko Muellner talks 2014 as year one for Social TV. Read Mo...
View articleDon't let the holidays be an excuse for going on a bad practices email bender. Ultimately, there are three consequences: increased complaints, decreas...
View articleMobile live streaming technology is well on its way, but nailing dynamic ad insertion, interactivity, and properly timed commercial breaks will make t...
View articleFacebook has officially rolled out its new Page Insights analytics bringing better insight in a more simple-to-understand manner. Read More...
View articleBut you're more likely to gain a retweet using the microblog's native image uploading service. Read More...
View articleThe brand’s #StartHappy campaign includes a hub and videos, as well as a partnership with LinkedIn that will give away 25,000 pairs of underwear. Read...
View articleThe fashion brand, Ted Baker, has launched a website with shareable content and a fictional brand ambassador. Read More...
View articleThe brand’s Classics campaign also includes Instagram content featuring the brand’s founder, Burt Shavitz. Read More...
View articleFacebook has removed the "Who can look up your Timeline by name?" search feature. All users will now show up whenever someone types their name in the ...
View article"Not provided" keyword data makes data analysis difficult, but just wait until cookie tracking becomes virtually nonexistent and we are required inste...
View articleAny conversation around marketing analytics must focus on the insights that we glean, not just the data that we analyze. Read More...
View articlePictela's Ed Barnes shares a variety of tips and tools to help all levels of users leverage brand assets to create premium ads. Read More...
View article