Silicon Valley Startup, AdStage, has launched a self-service platform designed to help small and medium sized businesses manage and analyze digital ad...
View articleAOL has climbed into second place on comScore's video metrix, with 55.9 percent more viewers than it had one year ago. Read More...
View articleThe product brings user-generated content to brand sites and helps turn loyal fans into revenue generators, the company says. Read More...
View articleAs brands target women in new campaigns they must recognize the importance of making an emotional connection, but doing it authentically. Read More...
View articleAltering a hashtag or adjusting the timing of a Facebook post may not sound like a big deal, but small changes like these can have a large impact on a...
View articleNative Video is nothing new. But, as the number of people turning online for their entertainment, infotainment and ascertainment continues to grow, it...
View articleSegmenting your keyphrases and assets might sound simple, but you would be surprised - almost nobody is doing it. Read More...
View articleMeasuring online advertising’s impact on offline conversion is hard work, but not impossible. Once the exercise is completed, we end up with reliable ...
View articleEffective keyword research is having the ability to unfold and pick out the story behind the data to gain meaningful outcomes for your business. Read ...
View articleAt the moment to view videos on YouTube on a mobile device, you have to be connected to some sort of internet connection. That will change in November...
View articleAdvertising is on the way to Pinterest, in the form of promoted pins in its search results. While Pinterest said it's just a test for now, it assured ...
View articleWith a long history in photography, National Geographic says it wants to find new ways to share images and interact with fans. Read More...
View articleThe racing arm of Toyota is encouraging fans to vote for their favorite driver on Twitter and push them to an online victory as they speed toward the ...
View articleAccording to new numbers from Nielsen, more than 75 percent of subscribers have watched three or more episodes of a single show, in a single day. We h...
View articleIt’s standard practice in content marketing to say 'brands must act like publishers'. But many brands ask: What kind of publisher? One model won’t wor...
View articleConvergence Analytics 2.0 calls out a number of factors that seemed to be impeding adoption of what really is a good idea - the ability to see more da...
View articleWith the rise of WeChat, Line and Whatsapp, what are the implications for managing brand reputation on these mobile social platforms? Consider these t...
View articleSocial media may grab all the headlines, but search engine optimization is still quietly powering the way companies reach their customers, according t...
View articleNesquik’s #NationalBunnyEarsDay, which asked fans to use the brand’s app to post tagged photos to Twitter and Instagram, did not generate much partici...
View articleBefore you default to old platform stand-ins for your next campaign, explore the potential of image-based social media. Read More...
View articleThe 'curse of knowledge' hinders the ability to communicate. Bryan Eisenberg teaches content marketers how to remedy the curse and take advantage of n...
View articleWith decades of experience, thousands of campaigns completed and terabytes of information and insights at our fingertips – why is digital marketing su...
View articleSkype will launch advertising on Skype for Android later this month, with plans to distribute the ads to 55 global markets within the next several mon...
View articleActor and social media phenom George Takei has teamed up with AARP to produce a biweekly YouTube series. Read More...
View articleData visualization tool, PowerMap, lets users leap from big data to invaluable insight shockingly fast. Read More...
View articleTop tips on what a web team should consider when redesigning a site, in order to prepare for enhanced tracking. Read More...
View articleSocial media has given consumers a powerful medium to voice complaints and vent frustrations, Yeoh explores if there's a way for brands to move beyond...
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