Millennial Media and AppNexus are the latest pairing in what has become a rush of major acquisitions and deals. Read More...
View articleThe initiative includes a game and a video that have generated 250,000 downloads and 4.3 million views since their debut. Read More...
View articleSix lessons we can learn from the explosive growth in native advertising –and apply to whatever marketing we do, native or not. Read More...
View articleMediabrands, iProspect, GroupM, and Darwin Marketing execs share their initial reactions to Tencent's purchase. Read More...
View articleWhy do marketers still consider digital and traditional marketing as separate, isolated creatures? This was just one of the questions raised by a keyn...
View articleThe Vine initiative seeks to engage consumers by recreating the best play from the first half of Monday Night Football using Dunkin Donuts products. R...
View articleFive do's and don'ts that could revive your conversion rate. Read More...
View articleChina's digital spend is forecast to grow fueled by video, search, and mobile - continues to be major driver for growth in Asia Pacific region. Read M...
View articleSocial media analysis firm NetBase examined the social web for sentiment about seven popular TV shows. Read More...
View articleA glimpse into the new and updated functionality of Google Analytics' Advanced Segments. Read More...
View articleIt doesn't matter how strong, loud, or long your message is - it's all about how relevant you are to your audience. Read More...
View articleAt the end of the day, your website could be one of the sleekest and best looking on its surface, but if it isn't structured properly behind the scene...
View articleWhen you have a data tree showing behavior from send through conversion it makes the analysis much easier. Read More...
View articleIt's becoming apparent to agencies and clients in Asia that it's not just about having a large social media presence but content matters. So how do we...
View articleWorking with artists the brand says "[define] the cultural zeitgeist," Transform Today – which includes a series of videos - is not just a campaign, b...
View articleTwitter announced its plan to go public late yesterday afternoon, but shared little else about its finances or strategy with would-be investors. Read ...
View articleSEO marketers relish the opportunity to increase spending, but when it comes time to make their case in the boardroom they often get stuck in the weed...
View articleThe greatest and most valuable asset of any company is that of the customer relationship, and marketers have the clearest path to that. Read More...
View articleFor short-term crisis situations, PPC search can be a great tool for both pushing down negative elements in a SERP and facilitating distribution of a ...
View articleMaintaining a multi-platform mobile app can quickly become a nightmare, and building/maintaining this app is certainly not "rapid" by any stretch of t...
View articleIsn't it time that we came together as an industry to create a positive sense of awareness for our industry? Read More...
View articlePutting engagement to work for your brand on mobile video. Read More...
View articleProducing quality content is expensive but here are five steps to get you started. Read More...
View articleThe challenge asked designers to create dresses from inedible items found at Subway restaurants. Read More...
View articleThe campaign, which attempts to make softness relevant to users outside its existing fan base, uses social elements to determine future billboard cont...
View articleThe former global CMO of Eastman Kodak shared his vision for marketing in the digital age while denouncing the obstructionists who block and evade cha...
View articleFor now, I just want one thing: the ability to turn off ads for a specific product. Read More...
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