The Twitter campaign, which looks to soothe real-life irritation, is expanding to Instagram and the outdoors this year. Read More...
View articleYahoo has finally unveiled the logo that it spent 30 days counting down to releasing. Its new logo, designed over on weekend this summer, isn't dissim...
View articleWhat does it mean for brands marketing on Facebook? Read More...
View articleWe must allow for multiple personas to reach many of the same pages or marketing entities, but must separately address their needs. Read More...
View articleIn the evolutionary struggle for business survival, it's vital to adapt. Read More...
View articleNo matter what, you should always see each sale you make as precious, and never as just a simple one-click and done. Read More...
View articleWhen it comes to geo-targeting, there are many creative ways to be more precise and relevant without limiting reach. Read More...
View articleThe steak sauce is offering branded prizes to the fans passionate enough to participate in the Facebook initiative. Read More...
View articleDish has expanded its Talk Boston campaign to Twitter with a "Talk Boston Twiddah Translator" that allows people to draft a tweet, translate it to tha...
View articleAt the end of the day, maintaining an effective and profitable affiliate program for you and your partners is all about "chaos control." Read More...
View articleSocial networks are constantly introducing new ad products and marketing tools, but this summer brought with it a bounty of significant events that st...
View articleAs people get more excited by big data, I get excited by small data. It may be small but it's powerful. Read More...
View articleNaver might be known as Korea's largest search engine but it's more like a portal site than directing users to external websites. Here's why. Read Mor...
View articleAt SES San Francisco, Andrew Edwards will be talking about all things convergence analytics – trends, technologies, and challenges. Here, Edwards offe...
View articleThe Kleenex Xperiments campaign asked middle school students to perform experiments using Kleenex tissues and posted the results online. Read More...
View articleFollowing a class action settlement surrounding its advertising content, Facebook has given itself permission to use your "name, profile picture, cont...
View articleIn order to avoid out of control and wasteful analytics practices in your organization follow these easy rules. Read More...
View articleWhy is mobile search marketing still such a challenge for so many brands, agencies, and even the search engines themselves? Read More...
View articleWe can serve more relevant ads if we take the time to understand what, when, and where consumers are. Read More...
View articleThree must-avoid traps to search marketing hell and tips on how to protect from such scams. Read More...
View articleDo you have a small website that isn't performing as well in Google's search results as you think it should? Read More...
View articleThe beauty brand is asking women to share what makes their nights beautiful on a site that shares their messages with other women around the world and...
View articleThe quick service chain wants fans to upload videos of themselves singing its jingle on YouTube, Instagram, or Vine. Read More...
View articleConvergence analytics companies struggling to differentiate in an evolving market need to verticalize to survive Darwinist twists. Read More...
View articleHow Miley Cyrus' infamous foam finger twerkfest raises a bigger question around video rights and distribution. Read More...
View articleThree things you need to know: where to go, what to do, and how to connect. Read More...
View articleThe holiday season will be here before you know it, so here are five things to do today that will make for smoother sailing for the rest of the year. ...
View article