The work involved in active social media management can be off-putting for a time-pressed business owner. Consider these automation tips. Read More...
View articleBaked snack brand Combos is asking fans to submit “epic ideas” for ways to eat a new variety, which it may potentially turn into a video. Read More...
View articleBuzzFeed's president says company blogs are so yesterday. If BuzzFeed is the future of content marketing, is owned media the past? Read More...
View articleThere's been a shift in commerce toward quality over notoriety; and this shift is what makes social marketing a viable strategy, allowing smaller comp...
View articleWhat is retargeting used for now? And what would happen if you combined it with marketing automation to do digital nurturing? Read More...
View articleFive tactics to focus on now that will help turn holiday browsers into buyers. Read More...
View articleMarketers spend the majority of the year prepping their best and brightest campaigns for the holiday season, so it only makes sense to anticipate not ...
View articleWe look at why you may want to consider these remarketing list setups, how to set them up, and how to tailor your creatives to engage visitors and imp...
View articleGoogle's new report can help advertisers see their search footprint and determine if there are keywords that can be supplemented with paid advertising...
View articleIn Planters' Power of the Peanut campaign, Mr. Peanut takes on the role of a motivational speaker to educate consumers about the nutritional benefits ...
View articleSVG Media group has created its version of India's digital ad tech landscape to capture a slice of the digital pie from brand marketers in the country...
View articleThese three important challenges must be met by any brand hoping to get more value out of its digital properties. Read More...
View articleAll too often we get caught up reacting to the latest changes Google, Yahoo, and Bing throw at marketers as we race to gain advantage for our clients ...
View articleBusiness leaders need to understand what they are going to get in return for their efforts and investment - what the structure of success "looks like"...
View articleWith more transparent buying at the URL level via real-time bidding, and a renewed interest in native advertising, it will be hard for publishers to g...
View articleIs multi-screening the new buzzword? A few tips to get you started. Read More
View articleArmed with the right data, how far can you grow your ROI? Read More...
View articleThe spirits brand is promoting Jim Beam Honey with a fictional lawsuit and assorted digital content. Read More...
View articleAgoraPulse released its monthly "barometer" measuring Facebook page metrics, which showed the average engagement on posts for pages with less than 10,...
View articleFacebook released a series of updates today to help small businesses create more visually engaging ads and manage more of their content and social act...
View articleFind out who should be doing your social media, what they should be doing, when they should be doing it, why, where, and how. Read More...
View articleBefore you invest serious time or money into jumping on the latest buzzword bandwagon, stop and think about how it will actually benefit you. Read Mor...
View articleThe opportunity for snackable content is in finding ways to slide your message inside these new moments that technology and media have created for us....
View articleThe humble complexogram helps you identify those aspects of your sales topology that potentially bog down your customers, so you can smooth the path a...
View articleFocus on high-quality content that helps you build an audience while improving your personal online brand. Read More...
View articleCultural differences have more importance for brands with a long-term plan in China and understanding these differences will generate the next success...
View articleFacebook's head of games and other executives at CBS Interactive, IGN, PaeDae, and Scopely encouraged a room full of marketers yesterday to get seriou...
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