The primary reason for the lack of sales attribution is that marketers have failed to recognize digital could serve both as a consumer touch point as ...
View articleWith so many acronyms yet loose definitions in display ad tech, APAC head Andrew Tu explains the value his DSP is bringing to the region as well as RT...
View articleAn interview with Tal Chalozin, CTO and co-founder of interactive video advertising technology provider, Innovid. Read More...
View articleAs more and more online traffic is coming from mobile devices, marketers are scrambling trying to find ways to better expose people to their brands an...
View articleConsider these drawbacks in mobile apps and why HTML5 will prevail. Read More...
View articleMellow Mushroom prompts consumers to enter ten-digit codes to win prizes and offers additional mobile experiences to further appeal to its customer ba...
View articleThese behaviors or touch points might have significant value to your business and yet are often not counted at all when it comes to paid search campai...
View articleAn examination into the shift behind why live and custom content is central to brand success in a digital world. Read More...
View articleGoogle's new Chromecast device opens the opportunity of creating an app for a more standardized development environment that can then be extended to t...
View articleTwo years after introducing video ads to its primarily audio-centric platform, Pandora believes it has found the right balance between user experience...
View articlePinterest is making its official fashion week debut, teaming up with some of the biggest and brightest names in the industry to create its own virtual...
View articleYouTube has decided to retire Video Responses due to extreme low click-throughs. Many are lamenting the passing of this little-used feature. But what'...
View articleAirbnb has asked its Twitter followers to submit dozens of shots, which it will combine into a movie. Read More...
View articleIf we can deliver all of the information we want the consumer to see before an ad even begins, perhaps we needn't worry so much about the format. Read...
View articleIf the 2013 holiday season is a continuation of last year's trends, shoppers will be more likely than ever to turn to their mobile devices to view off...
View articleWhat if you use the analytics generally employed to get people to buy more, to get people to buy less, cutting the cost of processing the original sal...
View articleThere's definitely a place for email in the workplace and in our personal affairs, but here are some clear situations where email is not a good option...
View articleConsider these recommendations to improve service and differentiate your business. Read More...
View articleYahoo has revealed a new look across seven of its most popular sites. The company-wide redesign effort also makes way for stream ads. Read More...
View articleThe German automaker has taken a personalized approach to engage prolific social media users that are likely to have engaged with many other brands' c...
View articleBryan Eisenberg shares some insights ahead of SES San Francisco on how to leverage big data, the secrets to great Google rankings, and a few must-have...
View articleBrands need to respect consumers' boundaries, and recognize that when it comes to creating a better user experience, less might actually be more. Read...
View articleUntil recently, AdWords managers have not had deeper insights to draw from in making optimizations. Now we can learn more from the past data, search f...
View articleAnalytics drive transformation in media companies. Read More
View articleIf social networks like Facebook are moving toward an awareness and advertising model, what are you doing to build actual fan engagement with your bra...
View articleAs channels become more integrated and email is more central to CRM programs as a whole, the pure specialists cannot provide the breadth of capability...
View articleAlthough mobile native advertising opportunities are generating excitement this year, there is also a need for standard ad units that create scale and...
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