Four Seasons to Pinterest-Using Guests: Pin.Pack.Go
Marketing

Four Seasons to Pinterest-Using Guests: Pin.Pack.Go

13y Lisa Lacy

Four Seasons to Pinterest-Using Guests: Pin.Pack.G...

The hotel and resort brand is inviting guests to collaborate with local Four Seasons experts on Pinterest to help plan upcoming trips. Read More...

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Watch a News Story Evolve With Twitter-Related Headlines
Social

Watch a News Story Evolve With Twitter-Related Headlines

13y Jennifer Slegg

Watch a News Story Evolve With Twitter-Related Hea...

Twitter is launching a new feature. When someone tweets about something newsworthy, Twitter will go and include links to the news story below the twee...

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Claussen's Penguin Tells Shoppers to Migrate to the Fridge
Marketing

Claussen's Penguin Tells Shoppers to Migrate to the Fridge

13y Lisa Lacy

Claussen's Penguin Tells Shoppers to Migrate to th...

Banner ads and a video help Claussen reinforce the message that its pickles are in the refrigerator section. Read More...

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5 Quick Excel Tips for Marketers and SMBs With No Time
Paid Search

5 Quick Excel Tips for Marketers and SMBs With No Time

13y John Gagnon

5 Quick Excel Tips for Marketers and SMBs With No ...

Save time and improve your reporting skills with these important tips. Read More...

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Branded Content Loves Email
Media

Branded Content Loves Email

13y Tessa Wegert

Branded Content Loves Email

There's no limit to the kind of content you can incorporate into your email campaign, and no better time to amp up your emails than now. Read More...

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Tips on Getting Into the Gmail Primary Inbox
Email

Tips on Getting Into the Gmail Primary Inbox

13y Sundeep Kapur

Tips on Getting Into the Gmail Primary Inbox

Avoid complaints, address issues, but most importantly focus on the interaction. Read More...

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Mobile Trends in China and Opportunities for Brands
Asia

Mobile Trends in China and Opportunities for Brands

13y Andy Radovic

Mobile Trends in China and Opportunities for Brand...

Let's take a look at some recent stats first. Read More...

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Pop Stars Embrace Videos, Hashtags to Push Fragrances
Marketing

Pop Stars Embrace Videos, Hashtags to Push Fragrances

13y Lisa Lacy

Pop Stars Embrace Videos, Hashtags to Push Fragran...

Taylor Swift says #HiFromTaylor while Katy Perry channels #KillerQueen. Read More...

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NBC News Digital Group Focuses on Creating Video for Social, Mobile, and Web Audiences
Media

NBC News Digital Group Focuses on Creating Video for Social, Mobile, and We...

13y Caitlin Rossman

NBC News Digital Group Focuses on Creating Video f...

NBC News Digital Group announced that it is creating an "Original Video Unit," which the group describes as "an in-house production team dedicated to ...

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Farmers Insurance Revives Preventative Tips for Short Attention Spans
Media

Farmers Insurance Revives Preventative Tips for Short Attention Spans

13y Matt Kapko

Farmers Insurance Revives Preventative Tips for Sh...

The insurer of more than 10 million U.S. households has now extended "It's Smarter to Have a Plan" campaign to the digital arena with a series of 15- ...

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Gap Goes 'Back to Blue' With Tumblr, Styld.by
Marketing

Gap Goes 'Back to Blue' With Tumblr, Styld.by

13y Lisa Lacy

Gap Goes 'Back to Blue' With Tumblr, Styld.by

Gap's "Back to Blue" fall campaign includes an initiative that will own all of Tumblr's mobile ads for one day. Read More...

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The Right and Wrong Ways to Measure Content Marketing
Data insights

The Right and Wrong Ways to Measure Content Marketing

13y Ben Plomion

The Right and Wrong Ways to Measure Content Market...

To understand the value of a given piece of content, we have to look at each stage separately. Read More...

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Understanding Mobile Expertise Today
Media

Understanding Mobile Expertise Today

13y Shannon E. Denison

Understanding Mobile Expertise Today

Why database and direct marketing provide important clues on what makes an expert. Read More...

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The Value of Internal Site Search: Looking for Alternative Data
Search

The Value of Internal Site Search: Looking for Alternative Data

13y Crispin Sheridan

The Value of Internal Site Search: Looking for Alt...

If it feels like there's a need to tap new sources of data, then harness the power of internal site search as an additional search intelligence resour...

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Creating Segmented Heatmap Tracking With ClickTale and Google Tag Manager
Analytics

Creating Segmented Heatmap Tracking With ClickTale and Google Tag Manager

13y Mark Ryan

Creating Segmented Heatmap Tracking With ClickTale...

With integrated user segments and heatmap tracking through the Google Tag Manager we are able to see a combination of data that enables amazing insigh...

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4 Easy Questions: Understanding Engagement to Survive and Thrive in Email and Beyond
Email

4 Easy Questions: Understanding Engagement to Survive and Thrive in Email a...

13y Margaret Farmakis

4 Easy Questions: Understanding Engagement to Surv...

Mastering engagement will determine whether your email program ultimately succeeds or fails. Read More...

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Advice to All Marketers: This One Simple Truth Will Help Get You Promoted
Analytics

Advice to All Marketers: This One Simple Truth Will Help Get You Promoted

13y Breanne Maliniak

Advice to All Marketers: This One Simple Truth Wil...

I decided to write this as a simple reminder to all marketers of a point we forget too often and how it continues to turn our industry into a playing ...

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Google Brings Skippable In-Stream Video Ads to Online Games
Media

Google Brings Skippable In-Stream Video Ads to Online Games

13y Matt Kapko

Google Brings Skippable In-Stream Video Ads to Onl...

Calling the TrueView ad format among its most successful to date, Google is now supporting the in-stream video ads for game publishers on the DoubleCl...

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ComScore: Consumers Watched Over 48 Billion Online Videos in July
Audience

ComScore: Consumers Watched Over 48 Billion Online Videos in July

13y Caitlin Rossman

ComScore: Consumers Watched Over 48 Billion Online...

A new report from comScore revealed that 187 million Americans watched over 48 billion online content videos in July. Read More...

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Groupon Launches Affiliate Marketing Platform
Media

Groupon Launches Affiliate Marketing Platform

13y Lisa Lacy

Groupon Launches Affiliate Marketing Platform

The Groupon Partner Network provides dozens of trackable text and banner ads as well as a variety of widgets, which enable affiliate partners to make ...

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Most Facebook Users Access Top Social Network via Mobile
Asia

Most Facebook Users Access Top Social Network via Mobile

13y Adaline Lau

Most Facebook Users Access Top Social Network via ...

Marketers in Hong Kong are investing more in Facebook marketing and now they have to consider Facebook campaigns that are accessible via mobile device...

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Renaissance Hotels Creates Discovery Game to Boost Brand Discovery
Marketing

Renaissance Hotels Creates Discovery Game to Boost Brand Discovery

13y Lisa Lacy

Renaissance Hotels Creates Discovery Game to Boost...

Renaissance Hotels creates an interactive film- based game called Discovery Doors. The game plays on the hotel’s discovery theme, saying: “There is so...

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Changing the Way You Think of Reaching Consumers in Social Streams
Social

Changing the Way You Think of Reaching Consumers in Social Streams

13y Marko Muellner

Changing the Way You Think of Reaching Consumers i...

From this moment forward, you must plan to integrate all of your amazing creative and media resources with the potential power of social networks to r...

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How to Create a Real-Time Brand Newsroom
Media

How to Create a Real-Time Brand Newsroom

13y Matthew Kumin

How to Create a Real-Time Brand Newsroom

Turn your brand newsroom into a scalable, real-time content network. Read More...

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What the Gentefication of American Cities Means for Latino Marketing
Marketing

What the Gentefication of American Cities Means for Latino Marketing

13y Giovanni Rodriguez

What the Gentefication of American Cities Means fo...

When Latin Americans return to the old neighborhood, but are not always welcome. Read More...

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Search in China - How Baidu Is Different From Google
Asia

Search in China - How Baidu Is Different From Google

13y Elisa Harca

Search in China - How Baidu Is Different From Goog...

Baidu takes its user behaviors into account and as a result there are a number of differences in the way it operates compared with Google. Read More...

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L'Oreal Debuts New Makeup Line By YouTube Guru Michelle Phan
Marketing

L'Oreal Debuts New Makeup Line By YouTube Guru Michelle Phan

13y Lisa Lacy

L'Oreal Debuts New Makeup Line By YouTube Guru Mic...

The line, em michelle phan, comes from L’Oreal and is a good example of a brand using YouTube to drive makeup sales, Google says. Read More...

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