For a limited time, Neiman Marcus offered access to a Rebecca Minkoff handbag solely via its Pinterest page. Read More...
View articleFollowing the success of the Chok! Chok! Chok! app from last year, Coca-Cola added a social layer for this summer's cross-platform rollout. Read More...
View articleA repeatable process for real-time, multi-channel optimization can make an enormous difference in how each campaign performs overall and within the ov...
View articleThe key to future success lies in planning ahead for what appears to be Google's push to scale Enhanced Campaigns. Read More...
View articleWhether you're looking at house or third-party lists, conversion rates and cost-per-conversion are more important than opens and clicks. Read More...
View articleWhat an actor/investor can teach us about our work and lives. Read More...
View articleBy improving the industry as a whole, we guarantee that the playing field we're competing on is improving our product and helping our customer enjoy a...
View articleFirst, let's examine where, what, and how mobile consumers behave today. Read More...
View articleYelp now lets users leave reviews for businesses via their smartphones. Read More...
View articleAs the world turns and time fades away, Pepsi Next would like you to enjoy a running series of sponsored posts on BuzzFeed's ListiClock. Read More...
View articleThe Vine campaign offers what the brand hopes is more shareable content. Read More...
View articlePinterest is a great place for brands to explore how their products might be used in people's lifestyles, or how their ethos can be summed up in image...
View articleBoth good design and an eye toward usability are necessary for a design to work. Read More...
View articleNew adopters of paid search will be able to use highly template-driven, SEO-friendly content management systems and set up social media presences, int...
View articleThe ultimate drive for social success should be built on the ability to publish content that connects your brands to the heart of your customer, in a ...
View articleSetting up a framework for measurement will allow you to have a holistic view of the performance of your campaign while remaining focused on your obje...
View articleWith new generic top-level domains set to launch this fall, will there be a land rush and grab for domains like there was in the 1990s or should we ta...
View articleGreat SEO does not come from manufactured link-building strategies and code-based techniques but rather through publishing great content that people w...
View articleOklahoma's Tourism and Recreation Department, using only 20 percent of its marketing budget on YouTube TrueView ads, increased website visits by 486 p...
View articleFans voted on features like interior and exterior color to celebrate the brand's Facebook milestone. Read More...
View articleAs Facebook continues to experiment with its news feed, media buyers and brands should actively monitor user comments made to their ads, and react acc...
View articleAnd it's about time we did something about it as an industry. Read More...
View articleManaging our expectations in marketing is very important aside from knowledge, technique, and practice. Here's why. Read More...
View articleTwo of the oldest and still independent mobile ad networks plan to become one. Millennial Media has acquired its older and smaller competitor, Jumptap...
View articleConsumers who share movie-related content are six times more likely to purchase movie tickets, according to findings from a new study by ShareThis. Re...
View articleBoston-based Drync has revamped its popular wine-tracking app to lets users who snap photos of the wine they are drinking order it on the spot. Read M...
View articleThe relationship encourages League of Legends players to use American Express Serve prepaid accounts in exchange for in-game rewards. Read More...
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