With so much invested in big data analytics, small business owners and marketers are on the right track when they decide to use a targeted and intenti...
View articleAs we move forward in our data-driven business world, the companies that can integrate all their teams, processes, and tools together will be much mor...
View articleUnderstanding the mindset and needs of mobile consumers isn't a choice - it's a necessity. Read More...
View articleBy next year everyone professionally engaged in interactive marketing is going to know about email hashes and why they're important. Read More...
View articleHow to build a compelling business case to prove to upper management that you need to be present and leading positive conversations in social. Read Mo...
View articleA marketer's guide to the different types of retargeting for your campaign. Read More...
View articleESPN and its long-time advertising partner StubHub created a new interactive ad that could take some of the guesswork and research out of a ticket-buy...
View articleTo help connect the dots between tweets and in-store purchases, Twitter turned to Datalogix, to test the impact of organic and promoted tweets for 35 ...
View articleChina's search giant leverages its e-commerce site to get consumers to buy gifts for their lovers quickly and easily. Read More...
View articleThe #6SecondScience initiative calls on science and technology enthusiasts to "fit as much science as [they] can into 6 seconds." Read More...
View articleA look at the five basic steps to conversion rate optimization and a lesson on the new Google Analytics Content Experiments API. Read More...
View articleFor marketers to make the most of branding opportunities across mobile video and TV, there are three factors to consider: audience focus, campaign met...
View articleIf you are looking to enhance your landing page experience and your conversion volume, spend some time with the page to make sure that you do not fall...
View articlePick your most important or compelling email campaigns to execute resends and maximize their results by adding urgency, changing some language, and mi...
View articleFive books that every business reader should look into on their next beach vacation. Read More...
View articleThree approaches to get more out of Facebook. Part one in a two-part series. Read More...
View articleShooting for morning motivation and fun, the fictional mascot expands the brand’s target to millennials and includes a new website and social profiles...
View articleThe brand's Undercover Color campaign introduces women to a new range of underwear and shares information about color trends. Read More...
View articleFour industry leaders offer insight and advice to enable any brand to attempt curation mastery with greater confidence and skill. Read More...
View articleDefine your audience, identify priority subjects, define your audience goals, design the campaigns/channels, define the goals and actions per channel/...
View articleTo bring some focus to key transition areas of your marketing practice, follow these three steps to help raise the overall excellence of your programs...
View articleWhat do these "fix your email" messages say to consumers and do you need to say it at all? Read More...
View articleDigital metrics can be measured by three categories - reach, conversion, and cost. Read More...
View articleGoogle has introduced 'relevant ads' to the Maps app, assisting local businesses in their advertising. Read More...
View articleThe Concerto Timer app delivers an augmented reality experience of Bach Inventions No. 14. Read More...
View articleBy understanding the audience deliberately and specifically a publisher ought to amplify and extend campaigns using programmatic means to help themsel...
View articleThe new CNBC documentary looks at the seven-year rise of the service based around messages no longer than 140 characters. Read More...
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