How Facebook's new concept, story bumping, can help marketers reach consumers. Read More...
View articleThere's never been a more important time to invest in the mobile consumer and study the mobile consumer's journey, both on Facebook and throughout a b...
View articleLove the '90s? They're back, baby! Searches for many of the popular styles of 1990s are up significantly this year, and some marketers are already emb...
View articleAOL is making a fresh $405 million bet on programmatic video advertising by acquiring Adap.tv. Read More...
View articleThe casual dining chain has produced six Industrial Strength Lunch Decoys - which can be purchased on Amazon.com – as a means to market its Lunch Comb...
View articleDon't forget: as digital marketers, we have the onus to always keep a fresh set of headlines even if we are reusing old content. Read More...
View articleWhat the Publicis Omnicom merger means for email marketers. Read More
View articleThe Discovery Channel's pop culture phenomenon churns up marketing opportunities for brands. Read More...
View articleThe increased use of data mining and predictive analytical techniques within organizations to reduce risk and improve decision-making means that manag...
View articleWhile both push and SMS deliver short-format content for mobile phones, there are significant differences in user experience, purpose, and strategy. S...
View articleBaidu recently started enforcing its account verification initiative, and it has had quite an impact on account performance. Read More...
View articleA new Pixability study finds that the top 100 global brands use YouTube to build an engaged audience and drive business results. Read More...
View articleFacebook said the algorithmic change means it's more likely users will see an organic update that may be a few hours old. Read More...
View articleThe Tumblr, The Manager’s Call, invites participants in the Siemens Graduate Program to debate topics like business, workforce and career. Read More...
View articleA new study by Nielsen looks into which operating system is winning the smartphone market. Read More...
View articleSocial is informing all marketing disciplines today and the real-time nature of social data is ideal for driving conversions. Read More...
View articleA strong content strategy goes deep into understanding users, their brand maturity level, and devices, transforming content from a production task to ...
View articleSince so many marketers seem intent on looking for ways to waste their budgets, here are some time-tested ways to reliably ensure that you are wasting...
View articleIdentify where you acquire your most valuable, most engaged opt-ins, and brainstorm how you can get more of them. Read More...
View articleConsider these three ways to claim your local search result's real estate. Read More...
View articleThe number of adults who use social networks is up to 72 percent in 2013, according to data from Pew Research Center. Read More...
View articleGoogle AdWords has launched the new Google Display Planner, which is a combination of three long-time AdWords tools: the Contextual Targeting Tool, Pl...
View articleMarketers in Malaysia are starting to integrate creative optimization into their remarketing campaigns to drive conversions. Read More...
View articleAmerican Eagle Outfitters has created a journey on a virtual map from New York to LA and is asking customers to "create history" by uploading videos f...
View articleDon't worry - there is a cure. And once cured, you can engage in more strategic CRO activities in a much healthier manner, and know when enough is eno...
View articleIn the end, a brand's social presence flourishes most when its cadence and content are driven by genuine interests and insights, not mandates or routi...
View articleIf you ever find yourself spending too much time manually updating dashboards, stop. Think. Figure out the best way to automate. Read More...
View article