Groupon has extended its new channel for high-end, discounted restaurant reservations to iPhone, with other mobiles soon to follow. Read More...
View articleReal-time data is relevant only if a business can actually make sense of this data and act on it in the right timeframe. Read More...
View articleIt's essential to get the fundamentals of email right before implementing advanced techniques such as dynamic messaging, responsive design, and behavi...
View articleWhere in your organization are you most able to build and sustain one-on-one, repeated acts that lead to engaged customers? Read More...
View articleFor many regulators and privacy experts, the year of mobile meant becoming mired in the technology itself, or focused only on the new parties at the t...
View articleSince online growth has now surpassed in-store retail growth, online advertising is more critical than ever for back-to-school marketing. Read More...
View articleThe study suggests three ways that marketers could use native mobile experiences to reach their brand's target audience with Asia-Pacific leading the ...
View articleFacebook is looking to make it even easier for businesses to market themselves effectively on the social media platform by launching a new Facebook fo...
View articleSocial TV ad targeting got a major boost last week as Twitter made its service available to all TV marketers in the United States. Read More...
View articleLexus hopes the interactive site comes across as a bold and exciting introduction to its 2014 IS sedan. Read More...
View articleIf consumers expect to be able to shop and buy across devices, shouldn't we, as marketers, make it easier for them? Read More...
View articleWhat companies need is a way to create a personalized email experience as soon as the customer opens the email - not when it is sent. Read More...
View articleHospitality-based social networking provides an effective way to disseminate massive amounts of information by leveraging the guest community, and bui...
View articleCreating video apps that focus on specific areas will help give consumers what interests them, and placing the right advertising against it is the bes...
View articleAdWords remarketing allows advertisers to connect with visitors who have previously visited your sites. Here's how. Part one in a two-part series. Rea...
View articleA new study examines the extent that Fortune 500 corporations are using Twitter, Facebook, YouTube, Google+, Pinterest, Instagram, and Foursquare. Rea...
View articleThe brand is trying to capitalize upon a popular e-card, hashtag and YouTube video. Read More...
View articleMobile is multi-faceted, and the world of mobile content and measurement is probably due for some recalibration of its taxonomy before we lose an oppo...
View articleThe new Google Carousel is part of the continuing evolution of Google's local offering, increasing user functionality and advertiser utility. Read Mor...
View articleIn order to get a true sense of the value created, it is critical for publishers to evaluate vendor demand value based on the impressions that are act...
View articleUtilizing experts in the vendor selection process can improve your time to market and decision to reduce switching costs. Read More...
View articleWe need a new, forward-looking approach based on the data we will soon have a lot more of. Read More...
View articleAdvertorials in print and online serve different purposes. Consider these factors. Read More...
View articleGoogle research shows that back-to-school online shopping behavior has begun earlier than ever. Read More...
View articleThe promotion asked fans to tweet their favorite drivers’ numbers with the hashtag #Sprint60 during the last 30 laps of the Nascar Coke Zero 400. Read...
View articleAccording to a new report by Nielsen, display advertising grew by 26.3 percent in Q1 2013. Read More...
View article