Foursquare expands advertising capabilities to small businesses. The company will also charge advertisers when a user checks- in at their business, af...
View articleThe second-screen market represents the best opportunity for content producers to both extend their content's reach as well as diversify its revenue s...
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View articleThe publishers, advertisers, and true innovators who unite together will have a golden opportunity to deliver real, tangible value where everyone will...
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View articleHow important is mobile to Facebook? Consider this: mobile ads represented about 41 percent of the company’s advertising revenue and mobile usag...
View article#RoyalBaby is the biggest advertunity since the Super Bowl, and companies on both sides of the pond are trying to get a glow via social media, the qui...
View articleThe IAB released its Quality Assurance Guidelines 2.0, a compliance program that provides assurances to advertisers that their ads won't appear alongs...
View articleFor small businesses, agencies, and corporations, "public data," like event dates, can help you make smarter decisions. Read More...
View articleThe cat food brand has launched a Pinterest promotion to push an extended line of cat food with cheddar. Read More...
View articleThe success of Tumblr campaigns depends on the ability of brand marketers to make their ads and blogs as interesting as the user-generated content the...
View articleThe marketing profession is always changing and we know that the brand-only-style era of advertising that favored creativity over analytics is gone. R...
View articleAn interview with Canned Banners' head of marketing Myles Younger on the importance of media buying and why humans are still more important than machi...
View articleCan small businesses still compete with the Goliaths of the world for consumers' loyalty? Read More...
View articleA new Unruly Media report finds a pattern with the sharing activity of GEICO’s "Hump Day" that represents a significant opportunity for marketers on o...
View articleApple posted a nearly 1 percent year-over-year gain in revenue coming in at $35.3 billion, and a 21 percent decline in profit over the same period at ...
View articleLinkedIn is bringing sponsored updates to its primary news feed, calling it a core feature of the company’s content-marketing strategy as it strives t...
View articleThe site, EnvironmentallySexy.com, is supposed to educate consumers about electric car ownership in a fun way. Read More...
View articleA marketing organization that focuses their digital efforts on a site that can create visitors with high visitor scores will typically bring higher va...
View articleGiven the ease of social media and other online channels, not using the CEO is a lost opportunity to cultivate the company's image in the minds of the...
View articleFor organizations with international interests, utilizing ccTLDs and optimizing them fully is the strongest long-term solution for optimal SEO benefit...
View articleMany direct response marketers remain reluctant to embrace modern display advertising because they don't know what performance display looks like; it'...
View articleThe more email you send to subscribers who choose not to interact, the greater the likelihood that your messages will be bulked into the spam folder a...
View articleIs there any social platform that can provide a long-lasting positive user experience? Read More...
View articlePiqora aims to enable companies to track hashtag campaigns, images and brand advocates on the three networks through a single dashboard. Read More...
View articleInstagram now offers users the chance to upload creative 15-second videos. Looking for some ideas of your own? Here are a handful of noteworthy ways b...
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