PR is moving into the owned media space in a big way. Here's how our approach is different from the marketing department of an organization. Read More...
View articleWhile other markets are ahead, the country has its own story to tell. Consider these factors on the current state of audience buy in India. Read More...
View articleThe iOS update sports an overhauled interface with new discovery features. But more importantly for Apple tablet users, the updated app has been speci...
View articleWith 60 percent of Myrtle Beach Area Convention and Visitors Bureau's budget devoted to Google search and display, VisitMyrtleBeach.com lures new pros...
View articleFacebook is still the dominant provider of social logins and shared content but other networks are gaining favor as users seek variety in their social...
View articleA new report from comScore reveals that 183 million Americans watched more than 44 billion online content videos in June. Read More...
View articleFoursquare has begun rolling out a new style of advertisement which is displayed once users check-in at specific locations. Captain Morgan is one of t...
View articleDon't leave your brand's relevancy up to chance; make sure you have a social opportunity budget. Read More...
View articleBecause it's so vast, and because it encompasses so many different aspects of work and home life, the cloud has appropriated a place of power in our w...
View articleHow data, device, and detection will revolutionize your community. Read More...
View articleWhether a startup or established company, if you cannot fall back on the process, repeat it over and over, and deliver that consistency at scale, then...
View articleUnion Metrics, the San Francisco-based company that offers analytics for Tumblr and Twitter, this week rolled out free and low-cost analytics for smal...
View articleYahoo cleared $331 million in net income on $1.07 billion in revenue, a 46 percent increase and 1 percent decline respectively from the year-ago perio...
View articleAdbrain is building a platform it says will enable customers to track users across devices and deliver more targeted messages. Advertising channel, Ta...
View articleMTV says this makes the VMAs the first award show to utilize Instagram and Vine videos in this capacity. Read More...
View articleInstead of choosing one or the other, make them work together to create a more complete picture of your audience at scale, and get campaign metrics th...
View articleThe brand, which has long provided trivia under its caps, is breathing new life by repurposing said facts into digital content. Read More...
View articleFor the savvy brand, developing networks of advocate influencers is the way forward to real, genuine, long-term marketing success. Read More...
View articleThese four themes will help marketers move beyond a laundry list of tasks for their next app update and toward a holistic way of thinking about the mo...
View articleHow do you create an effective content marketing strategy to drive performance, influence behavior, and produce real impact? Read More...
View articleEmail marketing is about the email address - the CRM targeting power of this unique identifier. Read More...
View articleBoston-based startup Aquto has unveiled Kickbit, an app that enables mobile users who watch ads, take surveys, purchase items or download and try out ...
View articleA link to the 15-second trailer was posted on the film's Facebook and Twitter pages on July 12. Read More...
View articleBig data marketing app company BloomReach aims to bridge the gap between multi-device shopping, and offer more personalized content to mobile users th...
View articleA closer look at some tactics that can help add lead generation and actual measurable results into the mix of your social program. Read More...
View articleHelp your boss better understand intangible assets, to the benefit of both your marketing team and the company at large, with these three key argument...
View articleLuckily for marketers, the process of creating bespoke, perfectly tailored marketing messages can be achieved with the right data tailor on your team....
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