The campaign, which celebrates the return of the brand's snack cakes on July 15, includes a Vine/Instagram video initiative, as well as an interactive...
View articleEric Mugnier, head of M&C Saatchi Mobile's North American business, reflects on the transitions he's had to make to ensure that he maintains focus on ...
View articleIf your data rate is too low, your website experiences seasonal spikes in traffic, or your website has major issues, you may be doomed to failure. Rea...
View articleWhen thinking about communicating across email, mobile, and social, how are brands handling segmentation? Read More...
View articleRemember to make it real, that context is king, it's all in the details, find the nugget, and good data does not have an asterisk. Read More...
View articleA modern publishing strategy should include four content approaches - original, curated, licensed, and automated. Read More...
View articleEvery new day we continue to push back on the complexities of our marketplace we limit our ability to iterate quickly and to capitalize on the experti...
View articleA significant percentage of your viewers need to be converted into customers, if your video campaign is to have measurable benefits for your business....
View articleThe brand, which says it manufactures the most popular sausage in the U.S., has created a music video and karaoke contest to appeal to grilling enthus...
View articleThe 20th anniversary promotion includes 20 puzzles over 20 days, along with video clues from the brand's famous friends. Read More...
View articleRBC Bank cast one of its own executives in a YouTube series designed to show harried college students that the bank feels their pain. Read More...
View articleWalmart Canada turned to Rogers Media to create a multi-faceted content strategy that showcases products and emphasizes quality. Read More...
View articleNews360 announced the launch of a native advertising platform designed to help brands find and grow audiences for their sponsored content. Read More...
View articleIt's important to get the foundational elements in place that will help you rank better locally, and be ready to embrace some of the more challenging ...
View articleYour company needs to provide products that deliver on their promise, not flashy prices that offer short-term contentment. Read More...
View articleModern marketers who are able to determine the key elements of data that make a difference in response, ROI, and business performance are the ones who...
View articleA simple three-step framework for every analysis project. Read More...
View articleIf your programs are in line with or surpassing industry trends, that's good; if they aren't, it's an area ripe for testing. Read More...
View articleNielsen has released a new quarterly Global AdView Pulse report, which shows that although global ad spend continues to rebound, it has only increased...
View articleMore than six million campaigns have been upgraded to AdWords Enhanced Campaigns so far and Google expects to have the remainder of its advertising pa...
View articleAdGooroo uncovered the top 20 brands for U.S.-based PLAs from ad impressions. Read More...
View articleThe live Twitter event on Monday netted nearly 7,000 mentions and 36 Vine videos. Read More...
View articleThe White House has gathered voluntary support and commitment from several major tech companies, publishers, and ad networks to combat online piracy a...
View articleIt's time you change the way you think about your campaign and start evaluating online media KPIs and how well your KPIs really fit your business. Rea...
View articleMarketers should apply the following key criteria to determine whether specific generics represent valuable Internet real estate investments that are ...
View articleIf you are a mom-and-pop shop, are you shooting yourself in the foot because you haven't done a redesign since the HTML5 revolution? Read More...
View articleDespite all of the innovations in publishing, the good old headline is still possibly the most powerful element of an article that we have. Read More...
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