LinkedIn wants to become a content publishing platform. Will this transformation destroy its value to advertisers and turn it into a Facebook clone? R...
View articleBreaches affecting Associated Press, Onion, and Sex and the City author show need for extra security measures on firms' social sites. Read More...
View articleA new interactive media campaign is helping New Orleans introduce people to the city beyond the French Quarter and Mardi Gras. Read More...
View articleIf you want to have more effective email marketing make sure your production schedule allows enough time to develop great creative. Read More...
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View articleA few ideas to get started using your web analytics to make your customers truly love your marketing initiatives. Read More...
View articleAbout 67 percent of Interbrand's Top 100 Brands use Instagram, according to a recent study by Simply Measured. Read More...
View articleYouTube is launching a pilot program for a small group of partners that will offer paid channels on YouTube with subscription fees starting at $0.99 p...
View articleG5 Sponsorships is offering companies the opportunity to drive brand awareness on the nation's highways. Read More...
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View articleExpand your Pinterest presence by building a community, collaborating, creating specialized boards, and more. Read More...
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View articleIf you're not factoring in SEM's ability to generate awareness and influence eventual purchase behavior, your chances of gaining access to branding bu...
View articlePublishers may need to rethink the way they market content to make it less about title and brand awareness and more about personal content connections...
View articleAOL will now require its entire sales team to pass the IAB Digital Media Sales Certification exam. Read More...
View articleYou have a variety of ways to improve your first impression for your business in the search and social environment. Read More...
View articleA new study about the impact of smartphone use on in-store shopping concludes that smartphones are transforming the shopping experience. Read More...
View articleWhether you choose the social site that currently hosts the greatest number of your fans or the one you're most eager to infiltrate next, a social med...
View articleHow developing a space that leverages Latino culture to attract both Hispanic and mainstream audiences could benefit Latinos. Read More...
View articleIntegrating video into physical stores via tablets is still a largely unexplored road, and there are definitely some areas to consider. Read More...
View articleHow the Lear Center is trying to improve the quality of digital data collection and analysis for media organizations and help marketers make better-in...
View articleYahoo Chief Executive Marissa Mayer rumored to be trying to end 10-year partnership. Read More...
View articleMendelsohn is likely to take up her role with the social networking giant in mid-June. Read More...
View articleWithin six days of creating a WeChat presence to target Mainland Chinese visitors, the Macau Government Tourist Office has accumulated more than 500 s...
View articleWith a large international presence and the recent launch into Canada, Kayak, the travel meta-search service, is launching its first global TV commerc...
View articleIs predictive analytics about to fundamentally change how we market? Read More...
View articleIt is time to find out where consumers are searching for your business, especially on mobile, where they are more likely to complete a purchase. Read ...
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