How might a publisher or content marketer go about embracing these shifts, and take a modern portfolio management approach to content? Read More...
View articleAs we pay revenue its appropriate due, let's not forget to leverage personality in our marketing to build relationships with our customers founded on ...
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View articleThe full conference agenda for SES Toronto 2013 is now online. SES Toronto, taking place June 12-14, will provide experienced marketing and advertisin...
View articleLess than a year after Tumblr made the inevitable decision to place ads on its site, the company is now introducing sponsored posts to its mobile apps...
View articleIf you look at the usage statistics by channel of the various markets across Asia you see a pattern that often flies in the face of this assumption. R...
View articleGoogle’s Active View viewability measurement solution has been given the nod from the Media Rating Council. Read More...
View articleVisitors to Chico's website or its brands' Facebook pages can create virtual cards that will be printed and delivered to children's hospitals. Read Mo...
View articleWhile publishers are getting much better at using social media to distribute their content, many are struggling to understand the impact of this socia...
View articleHow to build a media plan that is finely honed, generates a desirable cost-per-action, and has low waste. Read More...
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View articleInsights on how a B2B MNC deploys multi-geographical and multi-language PPC in Asia Pacific. Read More...
View articleWhile video advertising such as pre-roll ad buys is common in the country, one start-up has focused on creating a social video platform that builds co...
View articleNike has discovered the joys of Instagram. The sportswear maker recently began inviting users of the popular photo sharing site to take part in its Ni...
View articleTumblr and Oxygen will start to work together to bring user-made GIFs to its programming in real time. The move is aimed to further enhance the connec...
View articleThe dual-language campaign features actor William Levy in a series of short videos that offer coupons for Pepsi Next. Read More...
View articleThese new gTLDs have the power to create categories that comprise consumers' varying interests or affinities on the Internet. Read More...
View articleThe curious case of the forced retirement of Google Reader. Read More...
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View articleHas search lost its luster? Global search spending continues to grow, but costs-per-click (CPC) may be stagnating, according to Kenshoo's Global Searc...
View articleI would like to suggest a content strategy model as a complement to technical SEO for marketers in China. Here's why. Read More...
View articleWhat if you could make your current marketing budget compete with a phantom budget that is double or triple the size? Read More...
View articleAccording to comScore, Taobao Juhuasuan is the no. 2 deal site globally and fast becoming popular in Hong Kong. Read More...
View articleThe comedy network and social media platform have teamed up to launch #ComedyFest, or what they are calling the "first-ever celebration of comedy and ...
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