App publishers witnessed a surge of mobile ad spend late into the first quarter of 2013, according to the latest data from MoPub's mobile ad exchange....
View articleAs back office systems and in-store point-of-sale devices catch up with consumer expectations, marketers have to keep a watchful eye on the other para...
View articleA recent Nielsen study has found that 63 percent of brand advertisers expect more money to be spent on brand marketing in 2013. Read More...
View articleGoogle reported nearly $3.35 billion in net income on $13.97 billion in revenue, during the first quarter of the year. The search giant is also nearin...
View articleThe brand wants 60-second videos from fans highlighting what is unique about them. Read More...
View articleFacebook: please give us a much better management interface for community management and the chance to do rich media. Read More...
View articleWill the return of General Motor's advertising dollars to Facebook see some innovative community building by this marketing giant? Read More...
View articleFor you to achieve your goals, visitors must first achieve theirs. Read More...
View articleAn SEO-optimized mobile friendly website can benefit you in many ways. Consider these tips. Read More...
View articleThe music streaming service has confirmed a number of leading advertisers as it made its platform available in Hong Kong, Singapore, and Malaysia. Rea...
View articleTwitter has unveiled a keyword targeting system to give marketers the ability to target users based on the words they tweet. Market participants belie...
View articleGoogle's exit could be good news for competitive affiliate networks and affiliate program management companies. Read More...
View articleTraditional and pure-play local media companies are reaping healthy profits from digital sales, according to a new report from Borrell Associates. Rea...
View articleThe organization, which promotes travel to Philadelphia, has chosen several residents to produce content for its Instagram and Pinterest pages. Read M...
View articleIt's the responsibility of every SEO to focus on the activities that are going to have the greatest return, even if doing so means taking part in some...
View articleBrands need to leverage intrigue with little incentives (if necessary) as they try to engage with consumers. Read More...
View articleWhy email has changed…and must continue to do so. Read More
View articleConsumer-generated media may have flipped media buying on its head, but marketers are now in an ideal position to align their brands with this origina...
View articleThe new generation of CMOs is more data-driven than its forefathers and has a critical need for performance measurement and ROI analysis, across every...
View articleMedia planners have to become proficient in content planning and native advertising strategies. Here's why. Read More...
View articleIAB reports that digital ad revenue has scored all-time highs two years running. Read More...
View articleKool-Aid has updated its pitcher spokesman Kool-Aid Man and added a new Facebook page and YouTube channel as part of a wider campaign. Read More...
View articleActivision wanted to make as big a splat with the content refresh for Black Ops II as it could for a complete game launch. The solution: The Replacer,...
View articleThe promotion asks its 5.1 million fans to blow out virtual candles for 85 days. Read More...
View articleWith partner categories, Facebook eliminates too-broad targeting and helps ensure that the category you belong to is relevant. Read More...
View articleThe new generation of social listening and monitoring tools can help small and large marketing departments alike run their own year-round mini war roo...
View articleThirteen things you can you do to increase your chances of consumer uptake and sharing of your marketing message. Read More...
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