Should Marketers Fear the Cookie Apocalypse?
Media

Should Marketers Fear the Cookie Apocalypse?

13y Susan Kuchinskas

Should Marketers Fear the Cookie Apocalypse?

Marketers have until June to get over cookies, a digital advertising executive said earlier this week. Read More...

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All Models Are Wrong
Analytics

All Models Are Wrong

13y Jim Sterne

All Models Are Wrong

We can only hope to create an attribution algorithm that is suggestive and directional, to create a model that helps us test theories, and to create a...

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Stop Old B2B Thinking, Start Putting Customers First
Data insights

Stop Old B2B Thinking, Start Putting Customers First

13y Thad Kahlow

Stop Old B2B Thinking, Start Putting Customers Fir...

Companies that can have one-to-one conversations at scale and grow customer relationships will win. Read More...

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Structured Data, Google Highlighter, and How Can They Help Your Business
Community Management

Structured Data, Google Highlighter, and How Can They Help Your Business

13y Liana Evans

Structured Data, Google Highlighter, and How Can T...

Google has actually made it pretty darn simple, easy, and cheap to implement structured data on your site if you have any kind of event information th...

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Ad:tech - AOL Marketplace Enters Crowded Programmatic, er, Marketplace
Media

Ad:tech - AOL Marketplace Enters Crowded Programmatic, er, Marketplace

13y Susan Kuchinskas

Ad:tech - AOL Marketplace Enters Crowded Programma...

AOL Networks has introduced a new supply-side platform with the cumbersome name of Marketplace by AdTech. AOL chairman and chief executive Tim Armstro...

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China's Social Media Landscape 2013 - CIC CEO on Social TV, WeChat, and More
Asia

China's Social Media Landscape 2013 - CIC CEO on Social TV, WeChat, and Mor...

13y Adaline Lau

China's Social Media Landscape 2013 - CIC CEO on S...

CIC CEO Sam Flemming advises marketers how to navigate the dynamic social scape. Read More...

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How Orabrush Harnessed the Power of Video Marketing
Media

How Orabrush Harnessed the Power of Video Marketing

13y Greg Jarboe

How Orabrush Harnessed the Power of Video Marketin...

What began as a small company in Utah turned into a multi-million dollar success story, thanks in part to YouTube. Orabrush is now one of the top subs...

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Weibo: China's 'Twitter on Steroids'
Asia

Weibo: China's 'Twitter on Steroids'

13y Elisa Harca

Weibo: China's 'Twitter on Steroids'

What it is, how it works, and why it matters for marketers. Read More...

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Cigna's Facestrument App Makes Music with Faces
Marketing

Cigna's Facestrument App Makes Music with Faces

13y Lisa Lacy

Cigna's Facestrument App Makes Music with Faces

With the help of a webcam, the app challenges users to smile, wink and open their mouths on command to create sounds. Read More...

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How to Manage the Social Media Overload
Social

How to Manage the Social Media Overload

13y Jasmine Sandler

How to Manage the Social Media Overload

Five key ways to manage your social media marketing so you can sleep at night and see social media working for you. Read More...

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Adobe Primetime Offers Modular TV Tools
Media

Adobe Primetime Offers Modular TV Tools

13y Susan Kuchinskas

Adobe Primetime Offers Modular TV Tools

Adobe announced the general availability of Adobe Primetime, a publishing and monetization platform for programmers and pay-TV service providers. Read...

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No Time to Waste: 6 Mobile Musts
Media

No Time to Waste: 6 Mobile Musts

13y Anna Bager

No Time to Waste: 6 Mobile Musts

All indicators are up for mobile. Signs are pointing to mobile making a meteoric rise in the digital landscape. Read More...

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Convergence Analytics Delivers New Paradigm for Holistic Insights Into Customer Behavior
Analytics

Convergence Analytics Delivers New Paradigm for Holistic Insights Into Cust...

13y Pelin Thorogood

Convergence Analytics Delivers New Paradigm for Ho...

A few basic questions to ask in evaluating critical analytics capabilities in this evolving world of convergence analytics. Read More...

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Does Your Agency Underestimate Email?
Email

Does Your Agency Underestimate Email?

13y Derek Harding

Does Your Agency Underestimate Email?

The bar is being raised. Treat email with the respect and focus it deserves and get in the game or go home. Read More...

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What's So Special About Web Writing?
Marketing

What's So Special About Web Writing?

13y Sarah Negugogor

What's So Special About Web Writing?

You shouldn't look at your web writing as separate from all the other marketing you do; instead, you should create content that is well written and us...

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What Smart Marketers Need to Do to Beat the Sh*t Out of This Recession
Asia

What Smart Marketers Need to Do to Beat the Sh*t Out of This Recession

13y Mandar Marathe

What Smart Marketers Need to Do to Beat the Sh*t O...

Consider these three digital marketing strategies to tackle a slow economy. Read More...

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Online Video Has a Completion Rate of Almost 50%
Media

Online Video Has a Completion Rate of Almost 50%

13y James Dohnert

Online Video Has a Completion Rate of Almost 50%

Online video offers an over 47 percent completion rate, according to a recent study by Celtra. Read More...

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Can Native Ads Scale?
Marketing

Can Native Ads Scale?

13y Susan Kuchinskas

Can Native Ads Scale?

Can the industry move beyond hand-crafted placements to get the scale marketers need? Read More...

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Marketers React to Facebook Home With Mixed Doubts and Expectations
Social

Marketers React to Facebook Home With Mixed Doubts and Expectations

13y Matt Kapko

Marketers React to Facebook Home With Mixed Doubts...

With Home, Facebook could immediately increase the amount of time its mobile users spend on its network by almost tenfold. Read More...

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Combating 5 Signs of Digital Hoarding Behavior
B2C Email Marketing

Combating 5 Signs of Digital Hoarding Behavior

13y Jim Davidson

Combating 5 Signs of Digital Hoarding Behavior

Five behaviors that can lead to digital hoarding and how you can overcome them. Read More...

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Cross-Platform Content Requires Cross-Platform Understanding
Media

Cross-Platform Content Requires Cross-Platform Understanding

13y Frank Sinton

Cross-Platform Content Requires Cross-Platform Und...

The three underlying problems that need addressing before cross-device integration becomes a mainstream trend. Read More...

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Use Service as a Solution
Acquisition

Use Service as a Solution

13y Nathan Richter

Use Service as a Solution

How can companies make sure they're selecting the right tools for their organization, and that they know exactly which investments are required to get...

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How Big Data and Analytics Are Transforming In-Store Experience for Retailers
Data insights

How Big Data and Analytics Are Transforming In-Store Experience for Retaile...

13y Krishnan Parasuraman

How Big Data and Analytics Are Transforming In-Sto...

Create a unique shopping experience where customers derive both value and pleasure from visiting physical storefronts. Read More...

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How a Hashtag and Shiny Shoes Brought B2B Social to Life at #SESNY
Social

How a Hashtag and Shiny Shoes Brought B2B Social to Life at #SESNY

13y John Lee

How a Hashtag and Shiny Shoes Brought B2B Social t...

How four pairs of flashy shoes proved why successful social media campaigns are no accident. Read More...

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76% of the World's Largest SaaS Companies Use Marketing Automation
Automation

76% of the World's Largest SaaS Companies Use Marketing Automation

13y Mathew Sweezey

76% of the World's Largest SaaS Companies Use Mark...

What can we learn from the large SaaS companies that have generated so much buzz in recent years? Read More...

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Privacy Please!
Asia

Privacy Please!

13y Ohad Hecht

Privacy Please!

How will the privacy policy impact marketers and companies conducting business in Hong Kong? Read More...

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VIDEO: Live Demo With Facebook Home
Media

VIDEO: Live Demo With Facebook Home

13y Matt Kapko

VIDEO: Live Demo With Facebook Home

ClickZ caught some one-on-one time with Facebook Home and the new HTC First following Facebook's press announcement at its headquarters on April 4. In...

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