A standard technology that enables ads to run at the same time on both televisions and devices is the best way to ensure that advertising messages are...
View articleFor every best practice, there are 10 campaigns that failed to follow it. The good news is that now you can be sure to avoid these mistakes. Read More...
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View articleChips Ahoy deployed real time marketing to debut its digital launch in the country. Read More...
View articleThe Japanese carmaker launched its Instagram channel at the 2013 New York Auto Show - one year after it launched its Pinterest page at the 2012 show. ...
View articleWith this new power to reach into fans' news feeds, the potential to drive sustained brand and business value is suddenly real. Read More...
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View articleTry one or some of these combinations in Google AdWords to find the optimal formula for small business. Read More...
View articleIf we have the same underlying offer and target, how do we decide between making our emails better vs. managing sending more emails to the same group?...
View articleSmells like April Fools' Day. You know, immature and cheesy, with a quick, bright finish. At least according to Google Nose, one of the latest additio...
View articleWhat's the reason for this marriage between TV and search? Read More...
View articleDan Cristo, director of SEO innovation at Catalyst Online, and Duane Forrester, senior program manager at Bing, talk about how brands can rank higher ...
View articleFor about 10 hours of effort, you should be analyzing valuable data you previously didn't have, and be poised to make serious optimizations to your ca...
View articleSearch works, but only if, as a brand, you know what it's worth to you. Read More...
View articleStart tapping technology tools that provide the ability to identify the key bits of data that are really important to your decisioning or messaging, a...
View articleHow advertisers both large and small can target and optimize their local search campaign based on ever-changing consumer behavior. Read More...
View articleConvergence, mobile search, big data, and attribution were some of the hottest topics at SES New York. Read More...
View articleHow we can once again connect with our consumers based on their personal motivation, rather than the device specifics and buttons they push. Read More...
View articleWhat works in the U.S. doesn't always work in Asia. Consider these three factors. Read More...
View articleQ&A with Mikko Kotila, Statsit CEO on display ad tech trends. Read More...
View articleThe app, Chuck E.'s Say Cheese, allows guests to take photos with the brand's namesake mouse, which got an updated look in 2012. Read More...
View articleGroupM believes that tablets and smartphones could be a major factor in the growing investment in digital ads. Read More...
View articleTwitter VP Joel Lunenfeld shares new data and examples that show where second screen activation is headed in 2013. Read More...
View articleFacebook is doubling down on its real-time bidding exchange and bringing third-party ads into users' news feeds for the first time. Read More...
View articleHow can brands use mobile marketing to engage with their users, deliver additional value, and foster brand loyalty with a holistic mobile approach? Re...
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