Successful digital engagement in China comes down to five key points. Read More...
View articleMarin Software went public today. The online advertising management platform's initial public offering (IPO) raised $105 million, as the company sold ...
View articleFour ways that a B2B organization representing 200 brands uses social and mobile for communications. Read More...
View articleA number of brands have created their own March Madness-style tournament challenges to engage fans this year. Read More...
View articleThe online look book has a new look: Pinterest redesigned itself to make discovery easier. Read More...
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View articleAbout 32 million U.S. citizens tweeted about TV in 2012, according to a recent study by research firms SocialGuide and Nielsen. Read More...
View articleThe Facebook news feed is where marketers need to be if they want to get their message right into the conversation between friends. Read More...
View articleYes, there are drawbacks to the loss of some granularity in Enhanced Campaigns, but right now, I'm finding more wins than losses. Read More...
View articleResearch for research's sake is dead; what matters is using the "lean experimentation loop" to turn an idea with "leap of faith assumptions" into an e...
View articleLet's get one thing straight - big data isn't the answer. Read More...
View articleGoogle's latest offering aims to compete with Evernote. Read More...
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View articleContent includes videos, memes, and e-cards that promote the message, "Bacon Makes It Better." Read More...
View articleSocial media affords marketers the invaluable ability to connect directly with current and potential customers. Read More...
View articleBusinesses need to reduce the friction involved in moving the customer from one state to the next, whether that be moving from one page to the next or...
View articleThe most obvious and easy way to get more likes for your page is to get all of your current customers to fan/follow/like you. Read More...
View articleHaving the right recruiter, and sharing the right information, can lead to the right role with the right company. Read More...
View articleCCTV, China's government-backed media, addresses the issue of Internet consumer privacy. What will be the implications for audience buy companies? Rea...
View articleWhile the company positions for broader interest in its paid media products, it is expanding the tools and services it offers marketers to encourage m...
View articleThe site has seven free game apps with three million downloads to date. Read More...
View articleJaw-dropping social campaigns are no accident; they're the result of an intentional, strategic framework that's both scalable and accountable. Read Mo...
View articleWith a large portion of your audience reading on mobile devices, responsive email and mobile-optimized websites are now a necessity. Read More...
View articleThe drink maker's first promotion of the year is rolling out in phases, with Monday kicking off the campaign with the launch of CapriSun.com/Kids. Rea...
View articleHow do we make sense of what metrics matters and develop an approach that reflects our current industry dynamics, changes in human behavior, and our r...
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