Starting this month Old Navy will be a flagship sponsor of live broadcast content in the form of an interactive commercial, animated logos, and its sp...
View articleThis week, streaming members in the U.S. will be able to opt in to see what movies and TV shows their friends are watching and rating highly. Read Mor...
View articleDevice, location, and past behavior are just a few of the secondary signals leveraged by Google to improve customer experience. Read More...
View articleHow will the magazine publishing industry fare now that brands are appropriating its format as their own? Read More...
View articleWhen different parts of our marketing efforts are acting too similar and mimic each other too closely numerically speaking, there may be cause for con...
View articleGood managers don't clean up messes; instead, they support others in cleaning up their own mess or show them how to avoid the mess to begin with. Read...
View articleAnd brand owners must consider these data points before any AR deployment. Read More...
View articleMobile marketers have increased their ad spending, while the mobile search picture is not as obvious as it might seem, according to two new reports. R...
View articleMore than just an app, companies are increasingly testing Tencent's emerging social mobile platform. Read More...
View articleThe tool will help brands better understand what Pinterest users are pinning from their sites, the social network says. Read More...
View articleHow the influence of "cord-cutters" is changing television as we know it. Read More
View articleThe award, from the Direct Marketing Educational Foundation, recognizes direct and interactive marketing professionals. Read More...
View articleAn interview with Joe Nolan, social media junkie and director of new media at Men's Wearhouse. Read More...
View articleWhat are some of the biggest challenges in realizing big data's full potential? Read More...
View articleAd impressions, and even viewable impressions, represent the beginning of the measurement saga, not the end of the tale. Read More...
View articleSeven ways to expand beyond our silos and look at the big picture to understand how evolving consumer consumption and usage is truly impacting our bus...
View articleFan base and content do count, but it is the five P's of Facebook marketing that matter more in promoting a company's brand awareness. Read More...
View articlePundits may have decided that the Harlem Shake meme is uncool, annoying, and downright "over." Yet, undaunted, selected companies are still joining th...
View articleThe study, from software company Optify, also found 24 percent of companies do not have forms on their websites to collect visitor information. Read M...
View articleFisrtRain's recently unveiled software will build on the Salesforce Touch Platform by adding customer intelligence solutions to Touch. Read More...
View articleWhat is the real ROI associated with big data for marketers, and what marketing metrics does it impact and why? Read More...
View articleTaking time to revisit the beauty of data fundamentals can help you find efficiencies for more involved initiatives while increasing subscriber engage...
View articleTurn your data into action by developing data objectives that tightly align with key business objectives, choosing your approach to the querying proce...
View articleTo follow the new golden rule of marketing we only need to understand three basic principles: tracking, stages, and velocity. Read More...
View articleConsider these three recent clever uses of augmented reality that are starting to make waves in the country. Read More...
View articleFacebook's redesigned and filtered news feeds have failed to draw major accolades or critiques, but numerous questions as to what the changes portend ...
View articleThe interactive Cat Map also pushes a new permanent tiger exhibit and promotes conservation of critically endangered Sumatran tigers. Read More...
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