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View articleIf current trends continue, marketing will be less and less about driving engagement, and more and more about proving ROI for the entire company. Read...
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View articleThink about your business and customers, ask how they're impacted by tax refunds, and then determine where tax season fits into promotional calendars....
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View articleIn Asia Pacific, Samsung led the device manufacturer category in 2012 on the mobile ad network. Read More...
View articleThe study, from Kontagent and Econsultancy, suggests brands take time to develop a complete mobile strategy with clear objectives. Read More...
View articleTwo new developments stand to influence the way brand marketers use and measure online video ads, and both could be game-changers. Read More...
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View articleWhile interactive TV is still very much an ongoing experiment, there's been a consumer-led revolution that's actually closer to delivering on the prom...
View articleUrban Airship is expanding its direct relationship with brands as it wraps more mobile relationship management solutions around its core push-messagin...
View articleThe campaign includes a microsite and credit report promo. Read More...
View articleWe have to accept two types of programmatic premium right now: buying premium inventory inside of today's RTB systems through private exchanges; and b...
View articleHere are four ways businesses can optimize their brand on Pinterest, using infographics, video, and fans. Read More...
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