Sitecore has announced that Procter & Gamble will begin using its Customer Engagement Platform (CEP) to help manage interactions with customers. Read ...
View articleThe site, Made Co., encourages kids to use their imaginations while also promoting a new product and tapping into what the brand says is its roots as ...
View articleA look at Google Enhanced Campaigns' influence on CPC inflation and other factors causing click prices to rise. Read More...
View articleThe possibilities for Google Glass are limitless, assuming Google provides an API that makes programming these types of applications easy. Read More...
View articleCombine one gTLD with the ability to offer movies, sports, on-demand television programs, and games, and you have a valuable digital asset - particula...
View articleThe top five takeaways from the Mobile World Congress and how to make sure the magazine industry doesn't just remain relevant in technology, but also ...
View articleAs 2013 starts shaping up, never has social media mattered so much. And it's Asia that is seeing the most exciting changes. Read More...
View articleFacebook announced today that it has agreed to acquire Seattle-based Atlas Advertising from Microsoft for an undisclosed amount, in a move that demons...
View articleGoogle this week announced the ability for companies to offer their users a single point of access to their application, much like Facebook's Connect ...
View articleThe company says the guide helps mobile marketers avoid the legal consequences of noncompliant campaigns and provides tips for further success. Read M...
View articleA recent IAB study has found that moving TV ad dollars to digital advertising can increase reach while lowering overall costs. Read More...
View articleAround 57 percent of U.S. smartphone users see at least one mobile ad a day, according to a recent Nielsen study. Read More...
View articleZumobi has released its results for the mobile component of a four-month branded content campaign. The company tracked a 37 percent engagement rate fo...
View articleLead marketing executives from Unilever, KLM and InterContinental Hotels Group outlined their evolving strategies in mobile by highlighting some of th...
View articleTake a look at how marketers navigated the new digital paradigm this year, and how you can do the same in your day-to-day campaigns. Read More...
View articleThree ways to prepare and flourish in a mobile world. Read More
View articleHow often do you start with a clean slate and rebuild your model because the variables themselves have changed? Read More...
View articleFive red flags to watch out for to tell if your agency sucks at digital. Part one in a two-part series. Read More...
View articleThis buying concept essentially changes the operating model between brands, media agencies, and publishers. Read More...
View articleRoughly 1.5 billion people will watch at least one online video by 2016, according to a recently released study by online video technology provider Oo...
View articleWireless carriers have certainly grown accustomed to their perch from above, controlling so much of the industry and their relationships with customer...
View articlePepsi's integrated campaign attracted close to 870 million viewers across its mini-movie, music video, and TV commercials. Read More...
View articleIf you want attention, make some news. Chase Platinum Business and Virgin Mobile USA are two of the many brands eschewing the press release and the 30...
View articleAn email-centric big data strategy will help your brand communicate more effectively over the long haul. Read More...
View articleThe company says the platform will help developers make apps "more social." Read More...
View articleThe campaign seeks to encourage consumers to sample non-pizza menu items. Read More...
View articleThree female entrepreneurs share their secrets to business success with Google+. Read More...
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