Consider these approaches to improve your online media relations. Read More...
View articlePeople who click on banner ads are not the same people who convert on your website, according to Quantcast's CEO. Read More...
View articleOliver Snoddy, the Head of Planning at Twitter UK, opened Day 2 of SES London with his keynote speech on Realtime Marketing Opportunities. Read More...
View articleChairman and chief executive of 24/7 Media David Moore, senior vice president of business development at About, Inc. Marc Goldberg, and senior vice pr...
View articleIn this Thursday panel at SES London, experts provided tips and examples on how to better engage mobile users. Read More...
View articleMicrosoft has unveiled the first collaborative branded campaigns for Windows 8 Ads in Apps. Read More...
View articleBrands need to have three types of communications in place for when personal information gets hacked. Part one in a series on responsible digital mark...
View articleTwitter released a new set of APIs today that give marketers third-party access to manage and implement their Twitter Ad campaigns. Read More...
View articleAs retailers become publishers and publishers become retailers, understanding the value of content and its ROI is as important as understanding the RO...
View articleConsumers have come to expect a lot from today's digital ads. It befits advertisers to do all they can to ensure that their messages leave an impressi...
View articleThe rules of mobile email are ever-changing, so don't forget to add these to your list. Read More...
View articleSeven pointers for making the best of your video interview. Read More...
View articleMost marketers are still figuring out how to engage customers on Mobile Instant Messaging. Read More...
View articleThe combined company creates one of the largest providers of link-building services in the U.K. Read More...
View articleCompanies in the region are coming to terms with the value of earned media and the importance of having a social marketing strategy. Read More...
View articleWith one billion impressions served, Facebook Exchange is performing well for advertisers, according to Adobe. Read More...
View articleThe goal: optimized content that attracts, engages, and converts. To get there? Lee Odden shares his formula for making a great content marketing stra...
View articleVenture capitalists love the ad-tech sector, but Marin Software is one of the first filing for initial public offering. Read More...
View articleMillennials may seem to be tough nuts to crack, but if we can remember that this is the generation of "everybody wins" we'll be headed in the right di...
View articleTaking time and making efforts now to think about the mobile email experience and get your mobile optimization strategy in place will help you continu...
View articleOrganizations need to ensure they are fully optimizing their current efforts and have a realistic roadmap for how and why a big data solution will hel...
View articleWith just a few minutes of preparation, you can have a few seconds of your customer's attention. Read More...
View articleGet better informed about the validity of your data sources while also gaining additional insight into what's happening in your market. Read More...
View articleAdding third-party tags to your website is part and parcel of being a digital practitioner. Let's get started by exploring four key areas. Read More...
View articleDave Coplin, chief envisioning officer of advertising and online at Microsoft U.K., says the changing web now revolves around the context of the user,...
View articleThe Weather Company released a redesigned version of The Weather Channel app for Android yesterday. Read More...
View articleTarget and Mindless Behavior are asking teens to rewrite lyrics to a song that will be available exclusively through Target. Read More...
View article