Social interactivity via technology is how people are communicating and prefer to do business. So what does this mean to business relationships and wh...
View articleThere are hundreds of reasons why you might want to focus your social marketing efforts in particular locales, and the major social channels offer too...
View articleBefore you embark on any content marketing strategy, here are some questions you need to ask and answer. Read More...
View articleIsn't the goal of your site to sell stuff? Is it really necessary to interrupt someone in the middle of her purchase just to get her feedback? Read Mo...
View articleAs Facebook dips into personalized search, imagine what a Graph Search API would mean for marketers. Read More...
View articleThe Social Oscars tool tracks positive online sentiment from critics and the public to gauge sentiment about who is likely to win Academy Awards on Fe...
View articleWe need to broaden the definition of a PC to include everything from the connected TV in the living room to the smartphone in your pocket. Read More...
View articleA look at a few reports that marketing professional can use to take action immediately. Read More...
View articleA look at 12 available benchmarks you can evaluate to compare your own email campaigns against. Read More...
View articleAre publishers are going to enable true premium inventory to be purchased in a way that lessens their control? Read More...
View articleIn this Q&A, Changi's community manager shares why and how they use Instagram to inspire travel and ignite the love for its airport. Read More...
View articleAccording to a comScore report, about 1.4 trillion of all 2012 ad impressions came during the fourth quarter of the year. Read More...
View articleNASA solicited questions via YouTube for the event. Interested participants can also use Google+, YouTube, Twitter and Facebook to pose questions duri...
View articleWhy you should set up a new campaign to start learning and experimenting with the new Enhanced Campaigns system. Read More...
View articleHow can your brand cleverly insert itself into these new viral phenomena? Read More...
View articleBrands are building growth and success by leveraging their own content to create campaigns that resonate with their recipients. Read More...
View articleThe key to success with Baidu SEM is to be able to outperform your competitors. Consider these five tips. Read More...
View articleGoogle's logo today combines Valentine's Day with a tribute to American engineer George Ferris. When you click on the heart button, the Ferris wheels ...
View articleGoogle reports that, while simple searches for "chocolate" ruled this week, more specific searches are trending: In the past 30 days, search volume fo...
View articleSocial media and ad exchanges deliver clicks and conversions at the lowest cost of all channels, but networks and exchanges don't deliver high-quality...
View articleFor brand marketers, holidays are about utilizing digital media's most desirable technologies to boost interest in their products. Here are a few bran...
View articleConsumer ratings and reviews are essential to both multinational brands and local storefronts, differentiating companies from their competition and im...
View articleLeveraging creativity and the real-time web to break through the clutter and involve the consumer to form a lasting connection is what we all are cons...
View articleWhat is the question you ask yourself each day, and is it the right question? Read More...
View articleGinzametrics' CEO explains the differences in how content marketing plays out between Asia and the U.S. Read More...
View articleFacebook has expanded its custom audience targeting feature to now include what it calls "lookalike audiences." Read More...
View articleIn the second phase of its Do Us A Flavor campaign, Lay's is asking for fan votes to save a favorite consumer-submitted chip flavor. Read More...
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