Several new predictions on the mobile industry and why we may finally have come to the year of mobile. Read More...
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View articleMarket participants welcomed the news, confirmed by Yahoo today, that it has signed a global agreement with Google to display its ads on selected Yaho...
View articleCathay Pacific, Changi Airport, and Starbucks are capitalizing on the niche network to roll out photo contests. Read More...
View articleT-Mobile, Target and Best Buy get it, but Netflix, Samsung Mobile and AT&T are botching it. These US brands were among the most and least responsive t...
View articleAfter its Super Bowl Twitter victory, Oreo has focused its attention on a Cookie vs. Creme debate. Read More...
View articleAs consumers, we look forward to being entertained by Super Bowl ads. As marketers, we look for them to inform us. This year's ads did an excellent jo...
View articleLet's get back to basics and start thinking of brands and marketing tactics as integrated, simple, and holistic. Read More...
View articleThree things were apparent during this year's Super Bowl - you use social to find new consumers, to interact with consumers, and it's a powerful way t...
View articleFacebook has really pulled out the big guns to make Google shudder. As a marketer, consider these tips to optimize your page for Graph Search. Read Mo...
View articleBoth love and customer demand are in the air in the days leading up to Valentine's Day. Bing Ads Evangelist, John Gagnon, provides search trends and i...
View articleWhilst the world’s greatest athletes arrived last summer to compete in the London Olympics, this February will see Europe’s greatest search marketers ...
View articleComScore has expanded its mobile data measurement resources, adding more data from smartphone users, tablet owners, and Internet-connected home device...
View articleCompanies need to have a solid mobile adoption plan that meets the needs of both internal and external customers. Read More...
View articleYou must create an environment where SEO is a company-wide adoption where everyone understands its goals and how their individual roles directly influ...
View articleIs this hourly pricing model right for today's digital media agency? Read More...
View articleTo make our dollars count in 2013 and beyond, we'll need to make sure we've designed them to succeed. Read More...
View articleHere is what I think marketers should be putting into their shopping list for 2013 in the region. Read More...
View articleConsider these pointers to avoid a social media crisis. Read More...
View articleAmsterdam-based Keesing Games has launched an online social version of the classic board game Stratego through a website, Facebook page and paid iPad ...
View articleBudweiser, Tide and Oreo emerge as winners, while Coke, Lincoln and Calvin Klein languish as losers in the 2013 crop of Super Bowl ads. Read More...
View articlePPC won't make you taller and five other myths about PPC advertising. Read More...
View articleGreat content in the right context should be the foundation of our content marketing strategies. Read More...
View articleA pioneer in social media has passed on. But he leaves a social legacy. Read More...
View articleWhat does gamification mean for customer relationships? Read More...
View articleAdWords for video now displays reach and frequency metrics in the campaign reporting interface, giving marketers and advertisers more insight into how...
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