With so much to take in and learn, let me hash down all the hoopla to what you really must know. Read More...
View articleGlobal Internet and technology giants will look at India with a special interest in 2013. Read More...
View articleA Super Bowl commercial pays off in web traffic, too. But cash-poor advertisers don't need to drop $3.8 million to capitalize on football frenzy. Adob...
View articleMondelez International, formerly Kraft Foods, has moved on to phase two of its Mobile Futures pilot program. Following an open call for existing mobil...
View articleCoca-Cola's 2013 Super Bowl promo is using fan votes to determine the outcome of an initial ad that will live online until game day. Read More...
View articleWill the phrase "big data" ever make it into the Oxford English Dictionary? And why it should. Read More...
View articleBrands that applied for a gTLD and innovatively design it to create a robust consumer experience that generates meaningful data will have a market adv...
View articleThere are lots of reasons campaigns fail; below are five common pitfalls to avoid. Read More...
View articleLet's look at some advantages of using responsive web design for your business. Read More...
View articleGovernments from around the world made 1,858 requests for Twitter data during the second half of 2012. That is compared to the first half when world g...
View article"If your toddler can walk, your toddler can ride a Strider." That's a message that Strider Sports, a Rapid City, South Dakota-based maker of balance b...
View articleThe Mobile Marketing Association and the Interactive Advertising Bureau have unveiled the Mobile Phone Creative Guidelines for public comment. Read Mo...
View articleGillette's Kiss & Tell campaign includes a documentary, a microsite and live events. Read More...
View articleFive ways to market to Latino social shoppers. Read More...
View articleA look at how small businesses are using Tumblr as a marketing and promotion tool. Read More...
View articleAgencies need to go beyond helping brands tell stories and toward helping brands enable stories through a culture of agile technology innovation focus...
View articleAbout 69 percent of consumers order food online using a mobile device, according to a new study by the Interactive Advertising Bureau (IAB) and Viggle...
View articleThe network is calling on fans of the show Suits to submit animated GIFs via Cinemagram. Read More...
View articleIBM is touting a year-long digital revamp of Signet Jewelers' ecommerce strategy and digital marketing design. IBM announced that the initiative led t...
View articleWhen next we hear about the information we share on the web amounting to an invasion of privacy, we ought to think about that exchange of value. Read ...
View articleFor Graph Search to work, several factors need to change in Facebook's favor. Read More...
View articleThis year, let's take a break from only focusing on lofty, visionary resolutions and set our sights on smaller, tangible goals. Read More...
View articleCornetto, Old Navy, and Bud Light are already creating multi-device companion experiences through tech players such as Shazam. Consider these resource...
View articleSix trends media planners and brand marketers should consider for the year. Read More...
View articleDespite all the newfangled channels and technology by which marketers can reach consumers in a digital capacity today, email is still the most effecti...
View articleOoyala has showed off its Twitter Video Card solution with a campaign from ESPN. Ooyala provides a platform for online video management, publishing, a...
View articleThe 614 Group, a digital management consultancy firm, has named Julia Smith and Eric Urdahl as partners. Read More...
View article