The value of the focus group is quantifiable, but it often takes humans along with machines to analyze social data. Read More...
View articleTo start 2013 on the right foot, here are three things I recommend you do today. Read More...
View articleA new illustrated series on news site BuzzFeed entitled "The Instagram of Dorian Gray" brings Gray into the technology age, part of a promotion campai...
View articleOnScroll says 2013 will be the year of the viewable impression and the end benefit will be a much higher quality level of ad served on behalf of the a...
View articleESPN unveiled the newly redesigned XGames.com, a mobile-forward destination for fans of extreme sports and the lifestyle that goes with them. It also ...
View articleMarketers need a 360-degree view of their customers, to optimize their campaigns with real-time insights, and to deliver a consistent and quality expe...
View articleIf we can apply some of the amazing technology we have built to making buying and selling great inventory easier, more efficient, and better performin...
View articleHere are 5 opportunities that graph search could bring to brands. Read More...
View articleConsumers are increasingly fatigued on email clutter. But there may be a solution to it. Read More...
View articleLet me share with you some of the essential goals to set aside this year, from a search engine optimization lens. Read More...
View articleThinking of marketing to a third-party list? Here are a few tips you may want to check out first. Read More...
View articleThe prime-time comedy series uses its own story elements to cultivate digital content for its socially engaged audience. Read More...
View articleThe men's care brand has teamed up with Buzz Aldrin to promote a new scent and offer an opportunity for space travel. Read More...
View articleIf the new Facebook search functionality takes off, you may have to maintain a completely different set of keywords and strategies for Bing because of...
View articleCustomers now need to find reasons to engage with their devices, and editors must create high-quality curated content. Read More...
View articleData scientists, marketers and their advisors gathered at NYU's Stern School of Business yesterday to discuss "The End of Intuition," the increasing r...
View articleGroupM announced on Wednesday that Outrider Canada, the search marketing arm of GroupM Canada, will now go under the moniker of Catalyst Canada. The m...
View articleThe Indianapolis Motor Speedway, the home of the Indy 500, has partnered with social media platform Venueseen for an Instagram-based promotion. Read M...
View articleMarketers plan to increase their mobile advertising budgets in the near future, according to a new study by the ANA and MediaVest. Read More...
View articleHow social media and mobile are reshaping information distribution. Read More...
View articleAs we enter a new year, what are we hoping to create in the world? How would we like to be remembered? Read More...
View articleThe time has come where we have to define intellectual private property. Read More...
View articleRemember that Twitter is a unique marketing ecosystem; it warrants a strategy that's as distinctive as the site itself. Read More...
View articleCES, the world's biggest consumer electronics show has wrapped up and the industry is abuzz with the latest trends and technologies. Read More...
View articleWith no immediate plans to bring Graph Search to mobile, a channel where most Facebook users already access the site today, Facebook is continuing wit...
View articleGlobal advertising spending jumped 4.3 percent in Q3 of last year, according to Nielsen's latest Global Adview Pulse report. Read More...
View articleThe report finds global paid search spend was up 18 percent in 2012. Read More...
View article