In its Save Your Token campaign, Monopoly is asking fans to vote for the game token they can't bear to see retired in 2013. Read More...
View articleBy 2017, over 15 percent of mobile subscribers will use a smartphone or tablet for online banking, according to Juniper Research. Read More...
View article'If we can help fan the flames of big data, maybe CEOs would start to trust CMOs and their teams, CMOs would become data analytics-driven, and we woul...
View articleHow the Twitter/AP mashup will further blur the lines of advertising and editorial. Read More...
View articleThe time when it was acceptable for uniquely divergent entities to produce content without dynamic integration and integral access to the actual produ...
View articleLearning better decision-making by understanding basic statistics. Part one in a two-part series. Read More...
View articleAndroid, Freemium, and fragmentation are among the list of top trends that will drive mobile advertising this year. Read More...
View articleClickZ.asia columnists predict the search trends that will be big in 2013. Read More...
View articleBusiness consultancy company, Sapient, has acquired (m)PHASIZE , a Westport, CT-based cross-channel marketing analytics firm for an undisclosed sum. R...
View articleTo integrate or not to integrate - that is the question that marketers, brands and agencies are still debating at CES 2013, held in Las Vegas. Read Mo...
View articleLinkedIn has promoted its employee number one in Asia to MD in APAC and Japan. Read More...
View articleThe U.S. Army has extended its Army Strong campaign to include elements that highlight the incentives of pursuing a career as an officer. Read More...
View articleAds as content are nothing new, but the intensity of the relationship between branded content and consumers is about to change. Read More...
View articleA few of the trends that seem pretty clear about where we're headed in 2013 and beyond. Read More...
View articleThis year you must commit to sweating the details, testing, and finding ways to make your emails more in line with what subscribers want. Part one in ...
View articleThe five key things that are going to help marketers achieve greater success. Read More...
View articleThe mobile market in China is changing faster than ever, and in 2013 it will only accelerate. Read More...
View articleSapientNitro director of marketing strategy says big data will be big in India this year. Read More...
View articleThe PC manufacturer's Year of the Do Facebook app enables fans to share their New Year's resolutions. Read More...
View articleKFC has deemed itself the "official sponsor of couchgating" and is calling on U.S. football fans to share their home game-watching tips. Read More...
View articleThe first step that any organization needs to make when approaching social media marketing is to assess its resources and start to assign necessary ro...
View articleThe power of social networking is being able to bring brands closer to their customers and potential customers in a faster, easier way than ever befor...
View articleYou have a year's worth of data at your fingertips, and if you're not putting that to work for you, then you're seriously missing out. Read More...
View articleThe recent announcements made about Google's free analytics tool mean that you will now be able to track your customers' behavior using multiple devic...
View articleA privacy lawyer's takeaways after meeting with 20 different companies engaged in online behavioral marketing. Read More...
View articleOnline video and multi-screen will be big this year. Read More
View articleMarketers in India are no longer asking why they should advertise on mobile but how to and how much to advertise on the platform. Read More...
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